Below is a summary of recent developments in search, focusing on updates from Search Engine Land and other sources across the web.
From Search Engine Land:
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Google rolling out hands-free calling on Google Home to US and Canada
By Greg Sterling, Aug 16, 2017
Home assistants may soon generate a high volume of calls to local businesses. -
Google working to fix the ability to leave local reviews on Google Maps
By Barry Schwartz, Aug 16, 2017
Google is addressing issues with leaving reviews on Google search and Maps for local businesses. -
How to get developers to implement SEO recommendations
By Michael King, Aug 16, 2017
Michael King offers advice on collaborating with developers to ensure SEO strategies are effectively executed. -
Google gives allergy sufferers a heads-up on pollen levels via mobile search
By Amy Gesenhues, Aug 16, 2017
In partnership with The Weather Channel, Google provides local pollen level information and alerts through mobile searches. -
Developing YOUR audience targeting strategy
By Christi Olson, Aug 16, 2017
Christi Olson explores how remarketing can help create and target the most important online audience: your own. - Analyst: Google’s default search deal worth $3 billion to frenemy Apple
By Greg Sterling, Aug 15, 2017
A Bernstein analyst suggests Google’s payments to Apple this year could be up to $3 billion.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Search Console’s update: What really changed?
- Why the marketing campaign is dead and what should replace it
- Accelerated Mobile Pages (AMP): Is faster better?
- TeacherLists.com partners with online retailers for back-to-school shopping
- Nailing down ads for the holiday season
- Google’s big gamble on ad blocking and why it matters
- Key strategies for winning the digital shelf for retailers
- Pinterest introduces zoom feature and redesigned visual search icon
- Performance Horizon predicts campaign results for affiliates and partners
- ironSource’s tool predicts app ad revenue trends
- TAG’s ad tech verification program grows rapidly
- What to expect at MarTech – Here’s our epic preview
- FTC-Uber data settlement leads to privacy audits for 20 years
- 6 tips for using location info to boost conversion
- 5 mindset mistakes in SEO
- Generating ideas when competitive analysis shows no results
- Martech enablement series: Part 2 — The race team analogy
- 5 ways to enhance your digital media measurement
Search News From Around The Web:
Local & Maps:
- All questions about Google Maps and Search answered.
Link Building:
- Google’s stance on links from added URL parameters.
SEO:
- 14 image optimization tips
- Retaining Google Featured Snippets during site migrations or domain changes
- Directing users and GoogleBot to faster servers isn’t cloaking
- Same URL in different sitemaps counted separately by Google
- Google indicates URL structure isn’t crucial for SEO
- Reasons your rich snippets aren’t appearing in search
- Learning data science basics for SEO
- Yoast’s mission: SEO for everyone
SEM / Paid Search:
- 3 easy landing page updates to enhance quality score
- Yandex introduces extended text ads (ETA)
