Below is a summary of the recent developments in search as reported and from various sources across the web.
From Search Engine Land:
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Pinterest Update: Users can now zoom in on pins with a redesigned visual search icon, and there’s no longer a need to be signed in to use its visual search Chrome extension. (Aug 17, 2017 by Tim Peterson)
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Site vs. Traffic Optimization: Exploring the best investment between site optimization and traffic optimization for effective online marketing, especially for marketers with limited resources. (Aug 17, 2017 by Jacob Baadsgaard)
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Bing Ads Update: The Dynamic Search Ads pilot is now available to all US advertisers, allowing ads to be matched to queries based on website content. (Aug 17, 2017 by Ginny Marvin)
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Google’s New Search App: Google is testing a new lightweight search app designed for slow internet networks, enhancing accessibility. (Aug 17, 2017 by Barry Schwartz)
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Holiday Season Advertising: Guidance for e-commerce marketers on investing in paid media to maximize holiday sales. (Aug 17, 2017 by Thomas Stern)
- Google Shopping and Retail Impact: An analysis of the European Commission’s antitrust ruling against Google and its implications for retailers relying on Google Shopping. (Aug 17, 2017 by Andy Taylor)
Recent Headlines From MarTech, Dedicated to Internet Marketing:
- Tips on having SEO recommendations implemented by developers
- Developing audience targeting strategies
- Improvements in B2B marketing with intent data
- Facebook updates to penalize fake videos in the news feed
- Quora introduces retargeting for advertisers
- The importance of wisely spending on data by advertisers
- Facebook’s new video ad options to compete with YouTube and TV
- Exploring podcast sponsorship, programmatic audio, and native audio sponsorships
- Examination of blockchain’s potential to meet GDPR data protection requirements for targeted ads
Search News From Around The Web:
Industry
- Insights from leading SEO experts and staying updated by Optimisey
- Google’s stance on algorithm monitoring tools as blackhat scrapers by Search Engine Roundtable
- Examination of changes in SEO practices by Cardiff SEO
Local & Maps
- Community engagement in content creation for new Google Questions & Answers by Mike Blumenthal
- Interactive updates to Google Maps and new Amazon services by Street Fight
Link Building
- Innovative approaches to link building by Branded3
- Strategies for ranking local business through inbound links by Yoast
Searching
- Examples of personalization in search results and new Google features explored by various blogs
SEO
- Google’s emphasis on URL importance and control over markup by Search Engine Roundtable
- Basic international ASO practices by Mobile Moxie Blog
- Actions to take when experiencing ranking drops by Hallam Internet
SEM / Paid Search
- Essential PPC tips for a successful holiday season by Metric Theory
- Guide to using Ahrefs for small-batch keyword research by Distilled
- Important read on home service ads by Mike Blumenthal
Search Marketing
- Rethinking competitive analysis in marketing by Search Engine Journal
- Enhancing display campaigns with Google Analytics referrals by SEM Rush
