Below is a summary of recent happenings in the world of search, as reported by Search Engine Land and other sources.
From Search Engine Land:
-
Google Local Pack Tests Displaying Website Mentions Matching Your Query
Reported on Aug 30, 2017, by Barry Schwartz
Google is testing a feature where local result snippets may highlight keywords found on local business websites. -
Google Shopping Now Includes Top Spot Impression Share & Product Diagnostics Reporting
Reported on Aug 31, 2017, by Ginny Marvin
These new features are available in the updated AdWords interface. -
Evaluating PPC Talent, Part 2: The Test
Reported on Aug 31, 2017, by Brett Middleton
Columnist Brett Middleton offers tests for assessing potential PPC hires to find the right fit for your company. -
Why Microsites Aren’t Always Ideal for SEO
Reported on Aug 31, 2017, by Janet Driscoll Miller
While useful, microsites can sometimes complicate SEO efforts, argues Janet Driscoll Miller. - Google My Business Fixes Week-Long Reporting Bug with Photo Insights
Reported on Aug 31, 2017, by Barry Schwartz
Google has resolved the issues with photo insights reporting in Google My Business.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Addressing account structure issues for better performance
- Alternatives to real-time attribution
- Reviving traditional channels with lookalike modeling
- The debate over the necessity of location modifiers
- Google’s AdSense User First beta and its effects on ad revenue
- Common reasons for deleting cold outreach emails
- Lithium’s integration of Jive-x into its platform
- Challenges of a unified customer data source
- Key considerations before purchasing a pre-owned domain
- The trend of consumers purchasing directly from brands
Search News From Around The Web:
Industry
- Insights from Tim Armstrong on the competition between Yahoo, AOL, and major platforms
- A reflection on early 90s SEO by Barry Schwartz
Local & Maps
- Overview of cities and categories with Google Home Service Ads
- Using Google Maps to navigate new campuses
- Impact of reviews on local business rankings
Link Building
- Confirmation from Google on the normalcy of link rot
Searching
- A new feature on expressing with stickers
SEO
- Integrating SEO in craft beer marketing
- Changes in Google’s approach to the Panda algorithm
- The shift in SEO goals towards leads and sales
SEM / Paid Search
- Amazon introducing Headline Search Ads for third-party sellers
- Updates in Bing’s Exact Match Close Variant
- Google AdWords Message Extensions for direct customer engagement
- More sitelinks dropdown button tests in Google AdWords
