Below is what happened in search today, as reported by various sources.
From Search Engine Land:
-
Relevance vs. authority: Which link has more value? (Part 2)
May 11, 2017 by Andrew Dennis
In part two of his series on authority versus relevance in link building, Andrew Dennis discusses insights from experts who prioritize authority. -
Let’s get visual: Shopping from within images
May 11, 2017 by Christi Olson
Christi Olson outlines developments combining image search and shopping, enhancing search experiences. -
Bing Ads: Standard text ad support to end July 31, 2017
May 11, 2017 by Ginny Marvin
Advertisers will be unable to modify or create standard text ads after this date. -
Canonical tags are easy, right? What’s the worst that could happen?
May 11, 2017 by Patrick Stox
Patrick Stox covers when to use canonical tags and common issues in their implementation. - Should you outsource your content or hire an in-house writing team?
May 11, 2017 by Digital Marketing Depot
Quality content boosts brand awareness and customer loyalty, but finding good writers is challenging. Companies need to decide whether to outsource content or build an in-house team.
Recent Headlines From MarTech:
- How to choose martech tools that your team will love
- The best-kept AdWords secret: AMP your landing pages
- Snap bought a company in March; product updates affected user growth
- What will Echo Show’s screen mean for the digital assistant market?
- Survey: 24% of SMBs report positive ROI on Facebook
- UNILAD regains lead as top video creator in April, though video views are down
- Competing with industry giants: Taking on Goliath
- Insights from Snap’s Q1 2017 earnings report
Search News From Around The Web:
Industry
- Wisdom from the Trenches: An Interview with BloomNation’s Eric Wu on SEO, Product, and Marketing.
Local & Maps
- An Old Satellite Dish in West Africa is becoming its first radio telescope.
- Google Maps Glitch sends tourists to the wrong Norwegian town.
Link Building
- Google affirms that you can receive unnatural links from reputable sites and natural links from spammy sites.
- Internal linking for SEO: Importance and implementation.
- Enhancing UX and Link Building.
SEO
- Google crawls 404s after important URLs with no crawl budget impact.
- HTTPS as a Google ranking signal.
- SEO Knowledge Interview Questions for optimizing across different search engines.
SEM / Paid Search
- A Guide to AdWords Location Targeting in the US.
- Differences between Baidu PPC and Google AdWords.
- Benefits of AdWords Promotion Extensions.
- Google Maps ads appearing automatically.
- Enhancing CTR with Geo Ad Customizers.
