Below is a summary of recent events in the world of search, as gathered from various sources online.
Highlights from Search Engine Land:
-
Schedule Offline Conversion Imports in AdWords
May 18, 2017 by Ginny Marvin
Users can now schedule their file imports on a daily or weekly basis. -
7 Unannounced Google My Business Updates in 2017
May 18, 2017 by Joy Hawkins
Google has been quietly introducing new features and updates to Google My Business, as chronicled by Joy Hawkins. -
Supporting TV Advertising with Search and Social
May 18, 2017 by Justin Freid
For those invested in TV ads, Justin Freid explores how search and social media can capture consumers influenced by TV advertising. -
5 Strategies to Enhance Your Ad Copy
May 18, 2017 by Mona Elesseily
Mona Elesseily offers tips on improving ad copy to boost conversions. - Considering Local Marketing Automation Software
May 17, 2017 by Digital Marketing Depot
With most searches done on mobile, brands need to bridge the online and in-store experience.
Recent Headlines from MarTech, Our Sister Site Focused on Internet Marketing:
- 2017 SEM growth hacks: Leveraging competitive data for significant growth in paid search.
- The anatomy of ad copy relevance according to Google’s new standards.
- Mobile as a dominant but not exclusive channel to reach customers.
- Comparing the value of relevance versus authority in links (Part 3).
- Facebook’s live streaming of 20 MLB games will commence tomorrow.
- Skimlinks introduces ‘pre-targeting’ based on product categories.
- Enhancements to Salesforce’s Einstein in its Commerce Cloud.
- More ads in the Google Play Store and related news from I/O.
- Key updates from Twitter’s latest privacy policy.
- Criteria for choosing a paid media campaign management tool.
- Insights from MarTech San Francisco 2017.
Other Search News from the Web:
Link Building
- Discussions on Google potentially setting widget links to nofollow.
Search Marketing
- Insights on immediate takeaways for businesses from Google I/O.
General Searching
- 500 million individuals are using Google Photos; three new sharing features have been introduced.
- Google tests a new black design with blue bars.
SEM / Paid Search
- Four highly effective PPC ad extensions discussed.
- Google introduces expandable AdWords ads with carousel format on mobile.
- Robots taking the reins in PPC, a topic of conversation.
- Comparison between Universal App Campaigns and Mobile App Install Campaigns.
SEO
- Google initiates a workgroup focusing on JavaScript and search.
- Advancements in showing JavaScript rendered code.
- Steps to recover from a spammy aggregate review markup penalty.
