Below is a summary of recent updates in the search industry, as covered by Search Engine Land and other online sources.
Highlights from Search Engine Land:
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Google’s New Hotel Reviews Interface: On May 24, 2017, Barry Schwartz reported that Google is officially launching a new, more visual interface for hotel reviews.
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AdWords Integration with Google Optimize & Google Surveys 360: On May 23, 2017, Ginny Marvin announced that advertisers can now conduct landing page tests at the keyword level and deploy consumer surveys to their remarketing lists.
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Scheduled & Shared AdWords Reporting Dashboards: On May 24, 2017, Ginny Marvin elaborated on the option to create and regularly email visual dashboards from AdWords Report Editor.
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A Unified Search Strategy: On May 24, 2017, David Freeman discussed how combining paid and organic search can enhance efficiency and drive smarter decision-making.
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Study on Featured Snippets in Google: Barry Schwartz highlighted a new study on May 24, 2017, showing that nearly 30% of Google results now include featured snippets.
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Complex Retail Market and Consumer Journey: On May 24, 2017, Christi Olson emphasized the importance of digital marketing for e-commerce, suggesting that search can support the retail strategy throughout the buyer’s journey.
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MarTech Conference Announcement: On May 24, 2017, Scott Brinker announced the upcoming MarTech conference in Boston from October 2-4, noting past events and the unveiling of the 2017 Marketing Technology Landscape.
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The Quiet Evolution of Search: Sponsored content by LiveRamp on May 24, 2017, touched on the perception of search as a conservative field compared to the dynamic display ecosystem.
- New Strategies in RLSA for Search Marketers: On May 23, 2017, Digital Marketing Depot discussed how personalized search advertising is growing, especially through Remarketing Lists for Search Ads (RLSAs).
Recent Headlines from MarTech:
- Google is experimenting with variations of black links in search results.
- Tips for gaining more links by enhancing likability.
- Discussions on the complexity of marketing technology.
- Reviews of the Martech 5000 Landscape and Martech events.
- Blippar’s launch of an augmented reality digital ad unit.
- Datorama’s introduction of Genius AI to its platform.
- Key fundamentals for mastering email marketing.
- Insights into the correlation between mobile marketing and in-store sales.
- Pinterest adding autoplay video ads.
Search News From Around the Web:
Local & Maps:
- Enhancing local content relevance, discussed by Search Engine People.
Link Building:
- Ten data-backed strategies for building links, shared by WordStream.
Searching:
- A SearchResearch Challenge on finding tweets from specific locations on May 24, 2017.
SEO:
- Guidelines and challenges for SEO, including functional requirements, tag optimization, SEO myths, content management, and onboarding agencies.
SEM / Paid Search:
- Understanding Google’s Maximize Conversions Bidding Strategy, covered by Seer Interactive.
This encapsulation covers significant advancements and strategies in the search sector as of the indicated dates.
