Below is a summary of recent events in the search industry and beyond.
Highlights from Search Engine Land:
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Business Profile and Review Best Practices from TripAdvisor and Yelp
Jun 2, 2017 by Greg Sterling
Businesses that enhance their profiles often experience a fivefold increase in customer leads each month. -
Gilbert Baker Google Doodle Celebrates LGBT-Rights Activists & Creator of the Iconic Rainbow Flag
Jun 2, 2017 by Amy Gesenhues
In celebration of Gay Pride Month, Google has added rainbow flag imagery to its LGBT-related search results. -
Google Officially Stops Using DMOZ for Search Result Snippets
Jun 2, 2017 by Barry Schwartz
Google will no longer rely on DMOZ for search result snippets, eliminating the need for using the NOODP directive to avoid DMOZ descriptions. -
EU Ready to Fine Google Billions in Shopping Search Antitrust Case [Report]
Jun 2, 2017 by Greg Sterling
Google faces possible fines up to $9 billion in one of three pending antitrust cases. -
How to Rank for ‘Position 0’ in 3 Simple Steps: A Featured Snippets Primer
Jun 2, 2017 by Stephan Spencer
Stephan Spencer discusses the concept of featured snippets and offers advice on optimizing content to achieve this ranking. - Search in Pics: Google Big Beach Chair, Street View Cake & Game Room
Jun 2, 2017 by Barry Schwartz
A collection of images from around the web showcasing life inside search engine companies, including Google’s anniversary celebrations and game rooms.
Recent Headlines from MarTech:
- How flawed information architecture could be costing your e-commerce business.
- The decline of pioneering social bookmarking service, Delicious.
- Early back-to-school searches indicate it’s time to plan marketing campaigns.
- Career advice in marketing that was never shared.
- Google’s plan to block intrusive ads on Chrome.
- LinkedIn advances in retargeting capabilities.
- AOL’s new mobile app header bidding tool.
- The current and future state of programmatic TV.
- Upcoming Google Chrome ad blocker for PC and mobile.
Industry News:
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Industry
Google reveals designs for its expansive London headquarters. -
Local & Maps
Apple enlists freelancers to improve Apple Maps accuracy.
Celebrating Beatlemania with Google Earth. -
Link Building
Viewing full 301 redirects through Majestic. -
Searching
Bing introduces expandable featured snippets for comprehensive answers. -
SEO
Addressing detrimental SEO habits.
Google’s stance on mobile-first index sandbox previews.
Understanding and reacting to ranking fluctuations.
Optimizing video content for search. -
SEM / Paid Search
New version of the AdWords API announced.
Updates for Google Shopping product feeds.
Benefits of PPC advertising.
Discovering the right PPC audiences.
Additional AdWords structured snippet translations.
New Google Shopping feed requirements forthcoming. - Search Marketing
Discussions on Google link warnings, algorithm updates, and ad experience reports.
