Below is a summary of today’s key updates in the search industry:
From Search Engine Land:
-
Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Jun 15, 2017 by Joy Hawkins
Joy Hawkins addresses the issue of fake reviews on Google My Business and suggests improvements to maintain credibility. -
Setting up and testing AMP for WordPress: A quick 7-step guide
Jun 15, 2017 by Stephanie LeVonne
Stephanie LeVonne provides a step-by-step guide to help WordPress users implement Accelerated Mobile Pages (AMP). - Compare 6 top content management systems
Jun 14, 2017 by Digital Marketing Depot
A guide to selecting the right content management system (CMS) for your business, considering features from basic content management to advanced workflow processes.
Recent Headlines From MarTech, Our Sister Site Focused on Internet Marketing:
- Utilizing Bluetooth, beacons, and NFC to enhance in-store shopping experiences.
- 2017 strategies for increasing organic market share.
- The inadequacy of mediocrity in Google Shopping.
- Tools to ensure brand safety.
- Insights from pioneering CMOs on marketing’s future.
- The potential of ‘customer tech’ to navigate GDPR challenges.
- WP Engine introduces Content Performance analytics.
- Marketing with interactive native content — Part 3.
- Anticipating Google’s mobile-first index delay until at least 2018.
- Twitter’s new app launches with iOS support for Apple’s ad blockers.
- Key features of SEO software platforms.
Search News From Around The Web:
Industry
- Google plans a $30 million investment to provide housing for its Silicon Valley employees.
Link Building
- Google’s stance that purchasing links equates to wasting money.
Searching
- Marketing tips for Google’s "Similar Items" feature.
- Customizing search results by date.
SEO
- Q&A on local SEO with David Mihm.
- Google’s commitment to communication regarding major algorithm updates.
- Google’s Featured Snippets Algorithm’s ability to detect third-party image manipulation.
- Optimizing your website for Yandex.
- Targeting multiple keywords effectively with a single page.
- No plans for a meta tag specific to Featured Snippets.
- The evolving focus from off-page to on-page SEO strategies.
- Exploring the relationship between social signals and search rankings.
SEM / Paid Search
- Advanced strategies for Apple Search Ads.
- Analyzing Bing expenditures in Google Analytics.
