Below is what happened in search today, as reported from various sources across the web.
From Search Engine Land:
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Google Posts now live for all Google My Business users
Jun 22, 2017 by Barry Schwartz
After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. -
Google now removing medical records from its search results
Jun 23, 2017 by Barry Schwartz
Google’s content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. -
SMX Advanced session: Mobile-First For The Advanced SEO
Jun 23, 2017 by Greg Gifford
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop. -
Search in Pics: Google bathtub table, Bing lunchbox & YouTube stairs
Jun 23, 2017 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. -
Save the Date: SMX East is back in NYC Oct 24-26
Jun 22, 2017 by Search Engine Land
Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes, sessions, and clinics programmed just for you.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- 5 must-do technical SEO audit items in 2017
- Early performance results from Google’s update to close variants
- A deep dive into online-to-in-store attribution
- Facebook to launch app for video creators later this year
- How content drives revenue (and how to prove it)
- Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
- Sprout Social releases first non-developer bot-building platform for Twitter
- YouTube tops 1.5 billion logged-in viewers every month
- Get answers to your content marketing questions
- Save the Date: SMX East is back in NYC Oct 24-26
- How SEO can create budget efficiencies in paid search campaigns
Search News From Around The Web:
Link Building
- Building links and coverage on the nationals! Brands that achieved it this week
- Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday
- How to Break Down Your Competitor’s Internal Link Strategy
Searching
- Google Home Is 6 Times More Likely to Answer Your Question Than Amazon Alexa
- Search Destinations by Emoji
SEO
- 7 Essentials to Make Perfect SEO Reports for Your Clients
- Avoid these site structure mistakes!
- Google Says Moving A Site Won’t Help A Site Impacted By Panda
- Google: Parameter Handling In Google Search Console Is A Big Gun
- SEO best practices for every page on your site
- Use The Google Search Console API? Refresh The Last Day Of Data
- Using CAPS or Lower Case Letters in URLs for Google SEO Purposes
SEM / Paid Search
- Google’s Maximize Conversions Bidding Strategy
- Grocery Advertising is Exploding in Paid Search – Walmart Leads but Will Amazon-Whole Foods Change the Market?
- New Report: Retail’s 25 Most Abused Brands in PPC
Search Marketing
- Video: Google Mobile First Index Hints, Google Posts Live, Google Job Search & The SEO Movie
