Below is a summary of the search-related events and updates reported from various sources.
From Search Engine Land:
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Wimbledon Championship Google Doodle Marks 140th Anniversary
July 3, 2017 by Amy Gesenhues
An animated image designed by Gerben Steenks directs to a search for the Wimbledon Championship. -
The Biggest Trends & Changes in PPC So Far in 2017
July 3, 2017 by Ginny Marvin
A look at significant changes in paid search, from new products to ad updates and targeting changes. -
How to Determine if a ‘Free Audit’ Solicitation Email is Legit
July 3, 2017 by Dianna Huff
Tips on identifying scams in "no obligation" audit emails and how you can obtain basic website audit information for free. -
More Content, Less Traffic: Part II
July 3, 2017 by Conrad Saam
A framework to help decide the worth of investing in additional website content. -
Dex Media Acquires YP Holdings
July 3, 2017 by Matt McGee
Dex Media’s acquisition of YP Holdings aims to enhance its SMB marketing automation platform and maintain the local search directory alive. - Want To Speak At SMX East? Here’s How
July 3, 2017 by Chris Sherman
Details on how to pitch for speaking sessions at the SMX East event set for October 24-26 at the Jacob K. Javits Convention Center in New York City.
Recent Headlines From MarTech:
- A winning process yields winning results: Tips on conversion optimization
- Exploring the possibilities of marketing and artificial intelligence
- The debate on social media automation: Oxymoron or a godsend?
- The future of modern commerce and the implications of Amazon’s acquisition of Whole Foods
- Strategies for injecting urgency into product pages
- AppsFlyer’s move to make attribution data more transparent
- The impact of video ad quality on Facebook campaign performance
Search News From Around The Web:
Industry
- Yelp’s ongoing six-year feud with Google
- The naming process for a Google site in San Jose
- Potential implications of the EU antitrust rulings on Google’s valuation
Local & Maps
- Current limitations on scheduling or automating Google Posts
Link Building
- Google’s ability to rank pages irrespective of the presence of the query on the page
- Developing a link-building strategy from the ground up
Searching
- Methods to sort Google search results by date
SEO
- Learning SEO through online forums
- Data collection on Google’s June 25th algorithm update
- Detailed information on Google’s URL-based Safe Search filter reclassification
SEM / Paid Search
- Strategies for utilizing PPC in brand building
- PPC Excel shortcuts not to miss
- A report on the 25 most expensive keywords in Australia
