Below is a summary of notable events in search news as reported on various platforms.
From Search Engine Land:
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Google launches new effort to flag upsetting or offensive content in search
Using data from human “quality raters,” Google aims to enhance its algorithms to better identify offensive and often incorrect information. -
Did Google’s Fred update hit low-value content sites that focus on revenue, not users?
Though Google hasn’t officially commented on the “Fred update,” analysis shows many affected sites experienced up to a 90% traffic drop. -
Your guide to using Google Assistant and the Google search app on Android & iPhone
Google Assistant is becoming widely available on Android phones. Here’s a guide on how to use it, also applicable for iPhone users. -
Report: Google earns 78% of US search ad revenues, expected to reach 80%
Projections indicate Amazon and Yelp will see significant growth rates in the US search revenue. -
10 AdWords ad copy testing ideas you can use right now
Need ideas for ad copy testing? Here are some suggestions to help you start. -
Selling the value of link building to management
Understand the necessity of link building for results and learn how to convince management to allocate budget toward it. -
Yext files for anticipated $100 million IPO
Previously, the company reported a revenue “run rate” of $100 million. -
How 7 leading brands are succeeding at paid search
This white paper uses examples to demonstrate strategies such as Predictive Search Bidding to optimize bids, maximize ROI, and reduce costs. - SMX West is approaching. Reserve your seat now!
Don’t miss the 10th edition of SMX West in San Jose from March 21-23, offering valuable SEO and SEM tactics.
Recent Headlines From MarTech:
- Seasonal SEO: Identifying your peak seasons
- Assessing the maturity of your organization’s messaging
- FAQs in manufacturing: Content and search marketing staple
- Marketers should track emotions alongside numbers
- Study finds editorial stream ads outperform search, social in visibility and recall
- The surge in poor content marketing advice
- Report: Facebook’s display ad dominance expected to rise with US digital ad spending hitting $83B
Search News From Around The Web:
Industry
- Communication with Google via Robots.txt File
- Insights into searcher behavior through key statistics
Local & Maps
- Google Earth Imagery Updates including notable landmarks and events
Link Building
- Historic updates in the biggest link index
- Report on the efficacy of PBNs
SEO
- Tips for SEOs to increase Twitter followers
- An exploration of Google’s recent updates and their implications on SEO
- Understanding the importance of meta information for SEO
- Challenges posed by near-duplicate content
SEM / Paid Search
- Beginner’s guide to PPC account analysis
- Significant growth in paid search ad spend for online small business loans
Search Marketing
- Strategies for effective search terms report analysis to save on costs
