Below is a summary of the recent happenings in the search industry, as covered by Search Engine Land and other sources.
From Search Engine Land:
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New study confirms Google doesn’t use Chrome browser data to discover new URLs
Mar 15, 2017 by Barry Schwartz
GoogleBot did not visit a test page that Chrome accessed days before. -
Here’s a script to help manage bids by keyword match type.
Mar 15, 2017 by Frederick Vallaeys
Columnist Frederick Vallaeys discusses “stacked bidding” and offers an AdWords script to help manage tiered bids. - National retailers: Stop ignoring local SEO
Mar 15, 2017 by Andrew Shotland
Andrew Shotland explains why considering websites primarily as e-commerce sites may limit national retailers’ organic search potential.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google initiates efforts to flag upsetting or offensive content in search
- UNILAD & The LAD Bible remain the most-watched video creators for 8 straight months
- Video ad industry faces growing concerns over ad-blocking
- 10 AdWords ad copy testing ideas available for immediate use
- Presenting the value of link building to management
- 7 essential customer questions your website should address
- Salesforce discusses the complementary roles of Einstein and Watson
- Wayin launches a platform for repurposing successful campaigns
- Key insights developers wish marketers understood
- Leveraging third-party location data in business
- Evaluating readiness for in-house video production
- New location extension ad format now available on Google Display Network
Search News From Around The Web:
Local & Maps
- Google 3 Local Pack – New Display – Testing or Rollout?, Mike Blumenthal
Link Building
- Google affirms ranking potential for medium competitive keywords without links, Search Engine Roundtable
- Strategies for building links for substantial growth, Medium
- Crafting content for backlink generation, SearchEnginePeople
- Guidelines for effective link building, The Upper Ranks
Searching
- Google’s new messaging app may randomly share search history with friends, The Independent
- SearchResearch Challenge (3/15/17): Scandinavia?, SearchReSearch
SEO
- Metadata and SEO Part 3: Social, Internationalization, and beyond, Yoast
Search Marketing
- Google Partner Program Changes Address AdWords, SEO & Local Services Misleading Claims, The SEM Post
