Below is a summary of what happened in search today, featuring insights from various sources.
From Search Engine Land:
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Google Search Analytics Bug
A bug in the Google Search Console’s Search Analytics report is affecting image search traffic data. Google is working on a fix. -
MarTech Beta Rates Expiry
MarTech San Francisco, which occurs from May 9-11, is offering discounted rates until Saturday. The event features numerous presentations, speakers, exhibitors, and networking opportunities. -
Content Marketing Demands
The rise in content demands is attributed to changes in consumer technology, particularly mobile. Mobile requires unique approaches due to its discovery-focused nature. -
Online Reviews Value
Columnist Greg Gifford highlights the importance of online reviews for businesses, as discussed in a session by Thomas Ballantyne at SMX West. -
Local Reach in a Post-Rank World
Megan Hannay shares predictions on how voice search may impact local businesses and provides guidance for small businesses to prepare for changes. -
Google’s Exact Match Changes and AdWords
A session at SMX West clarified Google’s changes to exact match keywords, answering audience questions regarding its impact on advertising. -
Local Marketing Insights from LSA17
Wesley Young delivers insights on location marketing and local search shared during the Local Search Association’s 2017 Annual Conference. - Demand Generation Marketing
As technology evolves, demand generation marketing shifts towards creating real opportunities rather than just gathering leads.
Recent Headlines From MarTech:
- Guides and strategies on local search ranking, SEM account management, adaptive marketing, and more are shared for marketing professionals.
Search News From Around The Web:
Local & Maps
- Learn about the Google Earth Tour builder and reasons why a verified business may not appear in keyword searches.
Link Building
- Discover ways to gain legitimate backlinks without purchasing them and how Google deals with companies selling links.
Searching
- Insights on Google’s application of machine learning in its algorithm and related topics.
SEO
- A collection of free tools to boost traffic and SEO results, discussions on algorithm updates, and how to structure URLs for efficiency.
SEM / Paid Search
- Strategies for enhancing AdWords e-commerce performance and adjusting to Google’s new exact match policies.
Search Marketing
- Emphasis is placed on reach and influence as top marketing priorities.
