Below is a summary of the latest happenings in search, as reported by various sources.
From Search Engine Land:
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The problem with obsessive rank tracking
April 4, 2017 by Ryan Shelley
SEO often focuses on achieving high search rankings. However, Ryan Shelley discusses why this approach may be misleading. -
SMX West: Solving SEO Issues in Google’s Post-Update World
April 4, 2017 by Mark Traphagen
With Google’s algorithm updates no longer regularly announced, determining if your site is affected has become challenging. Mark Traphagen summarizes a session from SMX West that offers strategies to detect such impacts. -
[Live Webinar] Customer data: new strategies to keep it fresh and accurate
April 4, 2017 by Digital Marketing Depot
Join experts David M. Raab and John Hurley to learn how to maintain a fresh and accurate B2B data network. Discover methods to improve your current data setups. -
Please take Search Engine Land’s SEO Success Factors Survey
April 4, 2017 by Danny Sullivan
Your feedback is crucial for updating The Periodic Table Of SEO Success Factors. Your expertise is highly valuable. - Taking the brand/agency partnership to the next level
April 4, 2017 by Laura Scott
Laura Scott recaps an SMX West session focused on strengthening agency-brand relationships.
From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook’s Canvas ads become easier to create using a new API.
- P&G’s Marc Pritchard demands timelines for digital ad measurement audits.
- Integrating SEO and social marketing yields significant benefits.
- Taboola partners with LiveIntent to identify users’ devices more effectively.
- Android overtakes Windows as the world’s leading operating system.
- An in-depth look at Google’s biggest-ever search quality crisis.
- Live video emerges as a digital marketers’ creative platform.
Search News From Around The Web:
Industry
- SEO agencies receive threats of negative SEO and DDoS attacks, reported by Bill Hartzer.
- A survey from SMX West in San Jose 2017.
Local & Maps
- Google Local results now show specific query data.
- Google Earth reveals mysterious rows of dots in the Amazon.
Link Building
- Moz discusses the relevance of disavow tools post-Penguin 4.0.
SEO
- Optimization of Google Personal Assistant Search is a significant opportunity.
- SEM Rush addresses top questions about redirects.
- The importance of quality content emphasized by Google.
- Strategies to maximize click-through rates using Google Search Console.
- Insights on understanding page speed as a ranking factor.
- A practical guide for organized SEO teams.
- A summary of Google’s comments on site speed.
- Tips for e-commerce optimization beyond traditional sales strategies.
SEM / Paid Search
- Insights for building a robust PPC team.
Search Marketing
- April 2017 Google Webmaster report covers updates and filters.
- A 2017 guide to effective keyword research.
