Below is a summary of recent developments in the search industry, as reported from various sources.
From Search Industry News:
-
Siri as a Leading Mobile Search Competitor
April 6, 2017, by Greg Sterling
A survey by Fivesight Research reveals that Siri has a larger share of mobile search than Bing or Yahoo. -
Reduction in Fake Google Maps Listings
April 6, 2017, by Barry Schwartz
Google has reduced fake listings on Google Maps by 70% since 2015, thanks to advancements in machine learning and new business verification methods. -
Mobile-First Index Launch Update
April 6, 2017, by Barry Schwartz
Google aims to launch the mobile-first index by the end of the year, though it might be delayed until 2018 according to Gary Illyes. -
Impact of Changes to Exact Match in AdWords
April 6, 2017, by Aaron Levy
Aaron Levy examines client data to see the effects of Google’s recent changes to exact match keywords in AdWords. - Guide to Google My Business for Multi-Location Brands
April 5, 2017, by Digital Marketing Depot
As businesses strive to establish robust local presences on Google My Business, this guide offers insights for multi-location brands.
Recent Internet Marketing Headlines:
- Introduction of Google’s Marketing Mix Model Partners program.
- Snapchat’s new retargeting and goal-based bidding options.
- New B2B marketing tools enhanced by AI and intent data.
- Strategies for improving website conversion rates with SEO.
- Successful email marketing practices by leading brands.
Search News From Around The Web:
Industry
- Increased pressure on Google by the U.K. to remove terrorist content.
Local & Maps
- Google is testing local knowledge panels without maps.
Link Building
- Google advises using the disavow file when facing negative SEO threats.
- Discovering journalists through link building strategies.
Searching
- Exploration of interesting search challenges online.
SEO
- Quick SEO tactics that are effective and efficient.
- The impact of being penalized by Google, as seen with Ashley Madison.
- SEO case study of a successful mom blog.
- Updates and information on the anticipated mobile-first index launch.
SEM / Paid Search
- Insight into AdWords price extensions.
- Optimization techniques for Google AMP on mobile.
- Google provides more control over Dynamic Search Ads.
