Below is what happened in search today, as reported by various sources across the web.
From Search Engine Land:
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5 hot trends in advanced analytics
- April 11, 2017, by Digital Marketing Depot
- Marketing data is ubiquitous, with an ever-growing array of consumer touchpoints, from chatbots to in-store beacons and virtual assistants. The diversity and volume of data are increasing dramatically. Beyond basic product dashboards, custom Excel spreadsheets, and basic data visualizations, are you truly leveraging your data effectively?
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Patent 1 of 2: How Google learns to influence and control users
- April 11, 2017, by Dave Davies
- Columnist Dave Davies explores a recent Google patent that describes how your data and context could be used to influence your future actions.
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Is Google really keeping fake listings off Google Maps?
- April 11, 2017, by Joy Hawkins
- A recent study by Google claims that fewer than 0.5% of local searches result in fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins investigates further.
- Link building: Preliminary research and analysis
- April 11, 2017, by Andrew Dennis
- Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- National Brands & Local Search: Use Insights to Drive Actions
- Dailymotion to relaunch in June with a focus on professionally produced video programming
- What’s really holding back your messaging program?
- Strategies for capturing ‘made in the USA’ searches
- No content strategy is an island
- How to keep your brand message from being hijacked by surrounding content
- Protagonist’s new platform finds stories told about brands
- Taykey integrates its Trend Advertising product with TradeDesk and AppNexus
- Twitter’s latest ad format turns Periscope hearts into branded ones
Search News From Around The Web:
Industry
- Deep-linking startup Branch raised $60 million from Andy Rubin’s Playground Ventures
- Top 20 in US Paid and Organic Search
- Yahoo accused of mismanaging funds meant for Chinese dissidents
Local & Maps
- Sneak Peek – The Expert’s Guide to Local SEO
Search Marketing
- Testing Link Sharing Ads against Embedded Rich Media Ads in an Instant Whitepaper Download Campaign
Searching
- How visual search is helping ecommerce brands
SEM / Paid Search
- AdWords "Optimize for Conversions" Ad Rotation Could Be Detrimental to Your Conversions
- Avoid These Common PPC Shopping Strategy Mistakes
SEO
- Creating a bespoke Bing Multiple Link Disavow Tool
- Google Updates Featured Snippet Selector Algorithm Frequently
- Page Changes Monitoring: How to Stay Ahead of Google
- Winner of Wix’s SEO Hero challenge explains strategy
- Announcing the 2017 Local Search Ranking Factors Survey Results
- XML Sitemaps: The Most Misunderstood Tool in the SEO’s Toolbox
