Below is a summary of the significant events in the search industry reported today from various sources.
From Search Engine Land:
- Google’s ‘Project Owl’: A comprehensive plan to tackle fake news and problematic content by improving the visibility of authoritative content and gathering user feedback on search suggestions and Featured Snippets.
- Google’s New Search Insight: Google noted that 15% of all searches are brand new, highlighting the vast array of user queries.
- Local Search Update: A new filter for ‘Best’ results is being integrated into local search results, emphasizing the importance of ratings and reviews for businesses.
- PPC Talent Evaluation, Part 1: Tips for hiring a specialist in paid search (or social) marketing, even if the employer lacks deep channel knowledge.
- Content and Links Strategy: A discussion on how the involvement of clients and stakeholders enhances link-building success.
- Paid Search Bidding Myths: A look into the competitive world of paid search advertising and the need for evolving bidding strategies.
- MarTech Conference: An upcoming conference focused on marketing technology, catering to senior marketers and technologists.
Recent Headlines From MarTech:
- Testing of Facebook’s News Feed with new Related Articles
- Strategies for monetizing social media followings
- Access to The Weather Company’s data for advertisers
- Advanced Account-Based Marketing with LinkedIn Ads
- The upcoming MarTech Conference in San Francisco
Search News From Around The Web:
Local & Maps
- Apple Maps offers Traffic updates in the Middle East.
- Insight into bulk reporting for Google My Business.
- Exploration of Google Earth’s 3D imagery creation.
- Enhanced default search settings for local listings.
- Utilization of maps and machine learning to combat malaria.
Link Building
- Examination of the current impact of links as a ranking factor.
- Clarity on the value of links from high-traffic search pages.
Searching
- Improved translation features in Chrome.
- Introduction to visual search techniques.
SEO
- Benefits and methodology of log file analysis.
- Clarifications on Google’s updates and audio file processing.
- Continued importance of addressing thin content issues.
- Advantages of organic search traffic.
- Quick tips for on-page SEO improvement.
- Investigating the ranking potential of new TLDs.
SEM / Paid Search
- Utilizing Supermetrics for PPC revenue projection.
- Innovative features in Bing Ads.
- Enhanced targeting with Google Display Network keywords.
Search Marketing
- Discussion on the alignment of organic and paid search policies in Google.
