Below is a summary of today’s search-related events from Search Engine Land and other sources:
From Search Engine Land:
-
Merkle: Google Q4 Search Growth Aided by Non-ETA Changes
January 24, 2017 by Ginny Marvin
Paid search growth remained stable in Q4, with separate device bidding contributing to Google’s growth. -
US Homes to Have Over 30 Million ‘Voice-First’ Devices by Year’s End [Report]
January 24, 2017 by Greg Sterling
Devices like Amazon Echo and Google Home have major implications for marketers. -
Checking for Overlapping Search Queries Across Ad Groups
January 24, 2017 by Daniel Gilbert
Daniel Gilbert of Brainlabs shares a script to manage AdWords queries effectively. -
New Google Ad Label Test with Green Outline on White Background
January 24, 2017 by Ginny Marvin
This new design was spotted in the UK on desktop platforms. -
Bing Ads Launches Automated Imports to Sync with AdWords Campaigns
January 24, 2017 by Ginny Marvin
Advertisers now have the option to automatically update imported Google campaigns. - Choosing the Right Marketing Automation Software
January 24, 2017 by Digital Marketing Depot
Marketing organizations are increasingly using marketing automation to manage complex buyer ecosystems.
Recent Headlines from MarTech:
- Advertisers for Super Bowl LI are gearing up for game day.
- Oracle alleges Google’s ad-targeting gives it an unfair advantage in the EU.
- Simple strategies to enhance your email marketing list.
- Surge in Amazon Echo sales in Q4, analysts report.
- Zvelo introduces the first free bot detection service.
- Shopping centers undergo transformation in 2017 and beyond.
- Social sentiment towards brands drops following critical tweets by Trump.
- Digital ad spend growth slowed in 2016 with Snapchat surpassing Pinterest.
- Google rolls out live Android Instant Apps.
- More than 30 million voice assistants expected in US homes by 2017’s end.
- Yahoo surpasses Q4 earnings projections and delays closing Verizon deal to Q2.
Search News From Around The Web:
Local & Maps:
- Google Maps is now labeling events directly on the map.
- Google Earth can notify users of KML errors.
Link Building:
- Google’s phased approach to Penguin updates is discussed.
Searching:
- Google facilitates the discovery of public datasets.
- Advice on searching effectively without overthinking.
- New partnerships enhance Google Assistant’s capabilities.
SEO:
- Best practices for B2B SEO in 2017.
- Tracking Google’s mobile overlay algorithm changes.
- Rumblings of a possible Google algorithm update.
- Evaluating SEO companies using Google’s guidelines.
- A comprehensive Google hack for SEO.
SEM / Paid Search:
- A guide to Apple Search Ads.
- Google AdWords call reporting is now available in India and South Africa.
- Exploring the nuances of Quality Score in search ads.
Search Marketing:
- Creating authentic hyperlocal content at scale.
