Search Highlights Today
Here’s a summary of today’s significant developments in the search industry from various sources.
Updates from Search Engine Land
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Google My Business Enhances Photo Management in Maps
Date: January 25, 2017 by Barry Schwartz
Google has updated its tools to help business owners manage their photos more effectively through Google My Business. -
Agile Project Management for SEO and Digital Marketing
Date: January 25, 2017 by Marcus Miller
Marcus Miller discusses how his company uses the agile framework, Scrum, to optimize marketing and SEO project management for better client results. -
Google’s 2016 Bad Ads Report
Date: January 25, 2017 by Ginny Marvin
Google removed 1.7 billion ads in 2016, including those for fake news, payday loans, and misleading system error ads. - SEO Priorities for the Year Ahead
Date: January 25, 2017 by David Freeman
David Freeman advises marketers to periodically assess the bigger picture of their SEO campaigns.
Highlights from MarTech
- Amazon expands its Dash program to include over 250 products.
- Facebook updates its Trending feature to minimize personalization and emphasize publisher content.
- A review of Medium.com’s change in profit model and its implications for online advertising.
- Predictions for Internet marketing trends in 2017.
- Notable observation: All keywords can be considered branded.
- GoDaddy makes a Super Bowl comeback with humorous ads.
- Update on Aprimo with a new platform release post-Teradata.
- Time’s Viant acquires Adelphic, aiming to innovate in DSP marketing.
- Discussion on the importance of whitelisting for B2B marketers.
- The impact of user experience on SEO effectiveness.
General Search News
Local & Maps
- Google is asking users about their trips directly in search results.
- The radar layer has been removed from Google Earth.
- Local University presents a case study on key performance indicators for brick-and-mortar businesses.
Link Building
- Insights on trust-building in SEO post-Penguin 4.0.
- Interview with Debra Mastaler on link building for content marketers.
- Update on Majestic Analytics for 2016.
SEO
- Analytical strategies that don’t require an SEO platform.
- Investments to boost marketing for e-commerce.
- Google Site Command rankings lack a predefined order.
- Updates on Google’s policies regarding mobile interstitials.
- AMP pages are not a ranking factor but may be judged if set as canonical.
- Changes in SEO due to the Possum Update.
- Recognition of leading sites in the UK for 2016.
- Challenges of ranking despite optimization indicators.
- Multivariate SEO testing insights from Etsy’s experiments.
- Pop-up size regulations related to Google’s mobile initiative.
- Discussion on the relevance of competitors’ rankings.
SEM/Paid Search
- Reports about Amazon exploring paid search options on Alexa.
- Google’s experimentation with a new black AdWords label.
- A guide to using the Attribution Model Comparison Tool.
Search Marketing
- Importance of placing Google Analytics code correctly.
