Today’s Search News
Below is a summary of the day’s search-related happenings as reported by Search Engine Land and other sources.
From Search Engine Land:
-
Google AMP results in Google News more than double
(Jan 30, 2017 by Barry Schwartz)
To increase your content’s visibility to mobile users in Google News, adopting AMP seems necessary. -
SMBs overwhelmed with digital marketing choices: How to stand out
(Jan 30, 2017 by Wesley Young)
A survey highlights key standards that SMBs expect from providers to distinguish themselves and reduce churn. -
Branch unveils AMP Deepviews for previewing content from search results
(Jan 30, 2017 by Barry Levine)
This solution displays app-based content as fast-loading AMP pages if the app isn’t installed. -
Let’s make 2017 the year of honest reviews!
(Jan 30, 2017 by Greg Gifford)
While reviews are vital for local SEO, Greg Gifford cautions against overindulgence, which might harm trust. - Fred Korematsu Google doodle honors a Japanese internment camp survivor
(Jan 30, 2017 by Amy Gesenhues)
Korematsu, born in Oakland, California, was detained at the Topaz War Relocation Center in Utah in 1942.
Recent Headlines From MarTech:
- MAdTech: The marketers’ view
- Checking which URLs are indexed without disturbing Google
- Last-minute PPC tips for Super Bowl LI ad effectiveness
- Enhance your testing program’s impact in 2017
- The importance of retention marketing in 2017
- B2B buyers value demos, trials, and customer feedback
- Companies navigating the political landscape with #DeleteUber
Search News From Around The Web:
Local & Maps
- Apple Maps incorporates Houston transit data for Super Bowl LI
- Chinese nuclear submarine located in Karachi, Pakistan
- Google tests more carousel features in local cards
Link Building
- Effective email outreach insights from a child’s playbook
Searching
- Some users couldn’t enlarge images on Google Image Search for four days
- Google News removes shareable sections
- SearchResearch Challenge explores interconnected themes
SEO
- Guidance for a 14-year-old entrepreneur on learning SEO
- Web design errors that can harm SEO
- Nofollow advice for layered navigation links
- Google’s stance on SEO: What you should know
- The decline in Google’s indexing of Twitter content
- Using "Condensed Content" for mobile SEO improvements
- Creating an effective SEO plan for 2017
- Planning for SEO Success in 2017: Webinar insights
SEM / Paid Search
- Expanding PPC reach beyond Google and Bing
