SearchCap: Google’s Updated AdWords Interface, Ad Features, and IF Functions

Below is a summary of what happened in the search industry today, compiled from various sources across the web.

News from the Search Engine Industry:

1. New AdWords Interface Expands to More Advertisers
   January 31, 2017 by Ginny Marvin
   Google is expanding access to its revamped AdWords interface to more users as development continues.

2. Google Tests Ads Added by AdWords
   January 31, 2017 by Ginny Marvin
   Google is experimenting with a feature that automatically adds ads to groups using existing ad and landing page content.

3. Enhancing Your Content Beyond the Basics
   January 31, 2017 by Julie Joyce
   Julie Joyce explores strategies to elevate your content by overcoming common obstacles.

4. The Role of Machine Learning in Content Quality
   January 31, 2017 by Eric Enge
   As machine learning technologies evolve, marketers are urged to improve content quality to meet user satisfaction needs.

5. AdWords Introduces IF Functions for Ad Customization
   January 31, 2017 by Ginny Marvin
   New IF functions are available, allowing tailored ads based on device type and retargeting list presence.

6. Impact of Immigration Policies on the PPC Industry
   January 31, 2017 by Frederick Vallaeys
   Discussion on how recent immigration policies could have hindered the search industry’s growth.

7. Majestic Prints the Web in 3D in Space
   January 31, 2017 by Barry Schwartz
   Majestic’s 3D printer successfully printed the internet in a 3D format aboard the International Space Station.

8. Google Mobile-Friendly Testing Tool Now with API Access
   January 31, 2017 by Barry Schwartz
   Developers can now utilize Google’s API to create tools that test if pages are mobile-friendly.

9. Guide to Enterprise SEO Platforms Updated for 2017
   January 30, 2017 by Digital Marketing Depot
   A comprehensive guide exploring the market for enterprise SEO software and its implementation.

Headlines from MarTech:

• Making 2017 the year of honest reviews.
• How to stand out in a crowded digital marketing field targeting SMBs.
• Walmart challenges Amazon Prime with free two-day shipping.
• Snapchat introduces a new ad technology platform inspired by Facebook.
• Budweiser’s Super Bowl ad celebrates its founder’s immigrant story.
• Overview of brands preparing for Super Bowl LI.
• The role of martech in enabling scalable ABM.
• Navigating challenges faced by social media professionals.
• Sizmek adds audience segments from DMPs to its ad service.
• Facebook allows independent viewability checks on its ad network video ads.
• Storytelling techniques that encourage reader engagement.
• Tech companies’ response to immigration policy changes.
• The importance of an improved Siri for iPhone’s competitiveness.
• Square offers $12K in free payment processing with Apple Pay for merchants.

Search News from Across the Web:

Link Building

• 35 White Hat Link Earning Ideas
• Your Guide to Creating Linkable Assets

Searching

• Google introduces health information in the Knowledge Graph

SEO

• Updated guide on Good vs. Bad SEO practices
• Trustworthiness of Google Search Console analyzed
• Google seeks feedback on HTTPS migrations
• Understanding the impact of mobile-first indexing on SEO
• Introduction of Dutch in Yoast SEO 4.2

SEM / Paid Search

• Leveraging PPC to complement TV advertisements

Search Marketing

• Techniques for creating effective content
• Reporting firms impersonating Google

This overview captures the major happenings in the search marketing world today.