SearchCap: Google AdWords Integrates with Data Studio, Searchmetrics Ranking Factors & Mobile Popup Study

SEO October 3, 2024

0 6 2 minutes read

Below is a summary of recent search-related news from various sources on the web.

Google Data Studio Enhances AdWords MCC Integration
On February 10, 2017, Ginny Marvin reported that a new "Manager Accounts" option allows MCC account holders to select individual sub-accounts for reporting.
Impact of Google’s Own Ads on AdWords Bids & Pricing
Also on February 10, 2017, Ginny Marvin discussed how Google minimizes the effect of its ads on CPCs, with advertisers still paying as though Google hadn’t won its ad positions.
Effects of Google’s Mobile Popup Algorithm
Reporting from February 10, 2017, Glenn Gabe explored the impact since Google’s August 2016 announcement of an algorithm targeting interstitials on mobile pages.
Guide to Crafting a Local SEO Pitch
On February 10, 2017, Lydia Jorden offered advice on pitching to local businesses, even for those with limited SEO knowledge.
Searchmetrics E-commerce Ranking Factors Study
Barry Schwartz, on February 10, 2017, highlighted a study analyzing e-commerce site ranking signals on Google.
Search in Pics: Unique Google Offices & More
Barry Schwartz presented visual insights from various search engine companies on February 10, 2017.
Google’s Mobile Advantage in Search Volume
As reported by Greg Sterling on February 9, 2017, Google likely handles over 30 billion monthly queries due to mobile use.

[Podcast] Marketing Land Live #44: A Super Bowl recap with Brandwatch’s CMO.
Explore Google’s Knowledge Graph: Tricks using Donald Trump’s results.
Top YouTube Ads in January: Clash Royale ad achieved over 11 million views.
Local SEO Tips for 2017: Five ways to excel.
Martech Strategy Insights [Infographic].
Chrome’s New WebVR Support.
Hootsuite Acquires AdEspresso: Enhances Facebook/Instagram ad management.
Facebook Increases Measurement Transparency.
Nielsen’s Digital in TV Ratings: Achieves MRC accreditation.
Yelp Q4 Financial Report: Mixed results affect investor expectations.
Understanding Yelp’s Elite Program.
Reducing Customer Churn: Practical steps to consider.
RFP Guide for Website Projects.
MarTech Conference Updates.

Local & Maps

Street View expands in Africa to include Ghana, Senegal, and Uganda, according to Google Maps Blog.

Link Building

Google still uses PageRank, commented Gary Illyes, as noted in Search Engine Roundtable.

SEO

Tips for directing users to appropriate subdomains by Yoast.
Google introduces Hotel Rich Cards in Search Results.
SEO implications of HTTP Status Codes shared by Search Engine People.
"The Keyword + Year Content/Rankings Hack" featured in Whiteboard Friday by Moz.
SEO Copywriting Checklist available at BruceClay.com.
Overview of Google Japan’s February 2017 Update by irep.co.jp.

SEM / Paid Search