Here’s a rewritten version of the article without URLs:
Harnessing Seasonal Traffic Trends to Boost Your Business
Seasonal traffic trends significantly impact websites, and businesses should capitalize on the traffic spikes during specific seasons and holidays, especially those relevant to their products and services.
As seen with tools like Google Trends, interest in terms like "Valentine’s Day gifts" naturally spikes around Valentine’s Day. The interest begins rising in early January and drops sharply after February 16. Websites selling Valentine’s Day gifts should be prepared for these traffic booms.
To leverage these interest surges, ongoing efforts throughout the year are essential. Launching a link campaign well before the holidays ensures that you will earn the benefits when the interest peaks. For example, at Page One Power, we often receive inquiries to start link campaigns just one month before major holidays, which we advise is insufficient time for impactful results. Campaign strategies should ideally prepare for the following year.
Securing proper links helps your website benefit from seasonal interest spikes, but these links require time to positively affect your site’s organic search rankings ahead of such spikes. You can’t climb the rankings quickly through manipulative links; long-term success demands consistently acquiring valuable links over time.
Today, I will show you how to build links to seasonal keyword pages to be ready for traffic surges during key holidays and seasons.
An Example Timeline for Seasonal Link Campaigns
With Valentine’s Day as a focus, let’s consider a website selling popular gifts for the occasion. For instance, Build-a-Bear, which ranks on page 10 for the term "Valentine’s Day gifts." According to Google Trends, Valentine’s Day is their second most significant holiday, just after Christmas, in terms of traffic.
Improving Build-a-Bear’s organic visibility during Valentine’s Day could boost qualified traffic and conversions. Here’s a proposed timeline for a hypothetical seasonal link strategy.
Twelve Months Before Valentine’s Day
A year before Valentine’s Day, businesses like Build-a-Bear should not relax after a successful period. Though early for Valentine’s-specific strategies, it’s a prime time for securing links to enhance overall brand visibility, aiding in more traffic during critical seasons.
An example is promoting their free games online, which are appealing linkable assets for an audience of young players. A quick search for "free online games for kids database" reveals promising link opportunities, especially on library websites—ideal prospects for Build-a-Bear.
Six Months Before Valentine’s Day
Half a year out, it’s time to start developing new Valentine-themed assets or marketing campaigns. Continuing with broader, branded link strategies is important, yet some resources should focus on Valentine’s preparation. At this stage, Build-a-Bear should identify potential link opportunities for their existing Valentine-themed content and products.
For example, searching for "Valentine’s Day 2016 gift guide" yields notable websites with past articles on gift ideas, which makes them suitable link opportunities.
Three Months Before Valentine’s Day
Three months prior, firms should secure link opportunities for Valentine’s-themed content and products. Promotion efforts should intensify as Build-a-Bear has crafted quality Valentine-related content. For instance, they have a blog post on making homemade valentines with kids—valuable for parents and useful for sites discussing similar topics.
Exploring sites interested in such content through searches like "Valentine’s Day for Parents" can uncover link opportunities. Engaging authors relevant to your content can bring fruitful linking prospects.
Post-Valentine’s Day
After the season, shift back to broad strategies. Campaign-driven coverage can still provide link opportunities; convert mentions into actionable links. For example, Build-a-Bear can turn mentions from charity events into links for their store page, enhancing user relevance.
Beyond Valentine’s Day, companies can continue acquiring relevant links through various strategies, such as for broader brand visibility or other special products. Although certain link opportunities are seasonal, the link-building strategy needs to be steady year-round to benefit fully from seasonal traffic trends.
This version of the article omits any specific URLs, while retaining key insights and strategies for businesses aiming to capitalize on seasonal web traffic.
