Below is a summary of today’s happenings in the world of search, as reported in various sources.
From Search Engine Land:
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Google’s New Feature Offers Fun Facts
Released on Feb 15, 2017, this feature allows users querying about animals, plants, fruits, or vegetables to receive a list of fun facts at the top of search results. -
Keyword SWOT Analysis
Authored by Casie Gillette on Feb 15, 2017, this article discusses the importance of regularly evaluating keyword rankings and related content as part of a long-term SEO strategy. -
Guidance on Hiring an SEO Consultant
Barry Schwartz reports on Feb 15, 2017, that Google has released a video featuring Maile Ohye, which offers advice on the hiring process for an SEO consultant or firm. - Creating an RFP for a Website Project
Released on Feb 15, 2017, by Digital Marketing Depot, the guide by Bayshore Solutions provides a step-by-step process for developing an RFP, which includes technology selection and branding considerations.
Recent Headlines from MarTech:
- Growing your agency through retainer-based relationships
- Leading video creators in January included Unilad & The LAD Bible
- Encouragement for marketers to think outside conventional lists
- Using psychological principles to enhance ad copy
- Seasonal and holiday link building strategies
- Improving TrueView audience strategies on YouTube
- Forrester’s stance on Virtual Reality’s readiness for marketers
- Options for marketers with PullString’s intent engine
- Enhancing social shopping with Facebook Shoppable Feed ads
Search News from Around the Web:
Local & Maps:
- Google My Business insights shared by Local University
Searching:
- Investigation into large numbers of ladybugs and dogfish on SearchReSearch
- Google expands its fact-checking efforts
SEO:
- Portent discusses strategies when changing domains
- BruceClay.com debates the significance of Google Mobilegeddon 2
- Debate on browser back-button manipulation’s effect on rankings
- Search Engine Roundtable suggests reading content aloud for SEO
- The SEM Post states SEO changes take 4 months to a year
- Launching a site: SEO Do’s and Don’ts by Smokehouse SEO
- Insights on the significant February 7, 2017 Google Algorithm Update
SEM / Paid Search:
- Merkle examines Amazon’s focus on mobile with Google Product Listing Ads
Search Marketing:
- SEM Rush explores 3 ways to leverage user-generated content for sales boost
