Today in search news, updates were reported from various sources, including Search Engine Land.
From Search Engine Land:
-
After rare Google confirmation of on-site penalty, Natural News is back in Google’s index
Feb 28, 2017 by Barry Schwartz
Natural News has been reincluded in Google’s index following a recent deindexing. -
Google gives SEO tips on how to handle day-long site closures
Feb 28, 2017 by Barry Schwartz
Google shares tips for managing site closures without affecting rankings, as advised by John Mueller. -
Sharing is caring: Click share and post-holiday shopping success
Feb 28, 2017 by Matt Lawson
Click share is a key metric for improving Shopping campaigns, explains columnist Matt Lawson. -
Link free or die
Feb 28, 2017 by Julie Joyce
Julie Joyce discusses the anxieties surrounding links and how to deal with them. - Abdul Sattar Edhi Google doodle celebrates Pakistani humanitarian who founded Edhi Foundation
Feb 28, 2017 by Amy Gesenhues
A Google Doodle honors the philanthropist Abdul Sattar Edhi on what would have been his 89th birthday.
Recent Headlines From MarTech:
- Reminder of an upcoming webinar: Build Your Ultimate Martech Stack.
- Tips on making emotional connections in the digital age.
- Strategies for effective account-based marketing in B2B.
- Ten social media strategies to grow your business.
- Suggestions for gaining valuable customer feedback.
- Urban Airship’s new loyalty rewards with Apple Pay.
- Swrve’s integration offers Oracle more app visibility.
- Underutilized Google Analytics features to leverage.
- Amazon’s stance on free speech rights for virtual assistants and AI robots.
Search News From Around The Web:
Industry:
- Insights from the 2017 Engage conference with Marty Weintraub.
Local & Maps:
- Navigating Google My Business in 2017.
Link Building:
- Strategies for content that keeps earning links from Moz.
- Blogger outreach tactics for content promotion from Ahrefs.
Searching:
- Investigating whether weather causes pain.
- Controversial image of Trump in Google’s results.
SEO:
- Importance of SEO for blogs.
- Adding Sitelinks Search Box Schema for Google search results.
- SEO-hurting ad practices.
- Google Search Console’s Analytics Report now includes emojis.
- Podcast optimization for SEO.
- Identifying SEO copywriting opportunities.
- Viewing SEO in the digital marketing landscape.
- Addressing SEO misconceptions.
- Latest updates from Yoast SEO.
SEM / Paid Search:
- Using Adwords Campaign Drafts and Experiments.
Search Marketing:
- Insights not disclosed by Google PageSpeed Insights.
- The impact of voice technology on the future of search marketing.
