SearchCap: DMOZ Closure, Expansion of AdWords Price Extensions, and Bing Ads Editor for Mac

Below is a summary of recent events in the world of search, reported from a leading search news site and other online sources.

From a Leading Search News Site:

• Bing Ads Editor for Mac Now Available to All

  • Date: Mar 1, 2017 | Author: Ginny Marvin
  • The highly anticipated desktop tool has moved out of beta.

• The Significance of Search in the Modern Consumer Decision Journey

  • Date: Mar 1, 2017 | Author: Christi Olson
  • Christi Olson from Bing discusses research on how search integrates into the overall buyer’s journey, impacting consumers at every stage of the funnel.

• Understanding a Mobile Crawl of Your Website

  • Date: Mar 1, 2017 | Author: Eric Enge
  • Eric Enge explores Google’s upcoming “mobile-first” index, highlighting challenges for webmasters and Google during this transition.

• AdWords Price Extensions Now Accessible on All Devices

  • Date: Mar 1, 2017 | Author: Ginny Marvin
  • Display prices for various products and services in text ad extensions on both desktops and mobile devices.

• DMOZ Closure: The End of an Era

  • Date: Feb 28, 2017 | Author: Danny Sullivan
  • The Open Directory Project will shut down by March 14.
• Introduction to Agile Marketing: Enhancing Efficiency
  • Date: Feb 28, 2017 | Author: Digital Marketing Depot
  • Optimize your marketing strategies by embracing agile marketing approaches, which more than 90% of marketers cite for improved speed to market.

Recent Headlines From a Sister Site Focused on Internet Marketing:

• Twitter implements abuse blocking on the main timeline and imposes temporary bans on offenders
• Strategies for effective link building
• Insights into post-holiday shopping success through shared clicks
• Exploring the new customer marketing lifecycle
• Comparing event-oriented and always-on campaign tactics
• Steps to understand your audience for stronger content creation
• Tips for designing epic nurture campaigns
• Introduction of a customer success chatbot
• Leveraging Facebook Messenger bots to deliver episodic content
• Report findings on app-installation cost versus consumer retention
• Innovations in martech software development
• Launch of YouTube’s TV subscription service at $35 a month for six accounts

Search News from Various Sources:

Local & Maps

• Strategies for increasing in-store traffic using Google Maps

Link Building

• Innovative link building campaigns to replicate in 2017

Searching

• Mastering Google Search Operators: A comprehensive guide
• Google Answers, Knowledge Cards, and Live Results now feature in 50% of Google searches

SEO

• Recovering from common Google penalties
• Metadata and SEO insights: Focusing on the head section
• Techniques to reduce load time and increase Google crawl budget

SEM / Paid Search

• Highlights from the international PPC Masters session in Berlin

Search Marketing

• Optimizing for seasonal keywords