Search Engine Land’s SMX West is the perfect event for those involved in SEO and SEM. Join us from March 21–23 for an agenda packed with tactics featuring over 100 dynamic speakers, keynotes, exceptional networking opportunities, and more. If you’re involved in customer-facing activities like SEO, SEM, PR, or social media, attending SMX West is essential.
SMX West offers multiple tracks and sessions that include:
– Search marketing topics such as search advertising, SEO, technical SEO, analytics, and more.
– The latest actionable tactics to immediately enhance your campaigns.
– Sessions tailored to all experience levels, from beginners to experts.
There’s something for everyone at SMX West, where you’ll gain actionable tactics and techniques to drive the success of your search marketing campaigns. This event is your ultimate guide to the evolving world of search marketing.
The brave new world of SEO demands more than just tweaking on-page elements or link building. With the rise of machine learning and significant algorithm changes, effective SEO requires a multifaceted approach. Our SEO sessions will ensure your continued success in online marketing and cover topics like AMP, multinational search, voice search, and optimizing for Google’s mobile-first index.
Navigating the ever-changing SEM landscape is crucial for paid search advertisers, who must keep up with new ad formats, extensions, and advanced options. Our SEM sessions cover the fundamentals of paid search ads and delve into advanced topics like bidding strategies. Expect sessions on innovative SEM practices and tackling complex issues.
Keynote speaker Jason Douglas from Google will discuss how Google Assistant, fueled by machine learning and AI, is transforming search. He’ll explore the seamless integration of Google Assistant across apps and services and share how developers can utilize these tools.
Brands face unique challenges in search marketing, such as maintaining brand image and ensuring alignment with other branding efforts. Our sessions will address these challenges and include insights from brand SEO and SEM experts.
Technical aspects are a fundamental part of online marketing, and our sessions cater to designers, developers, and SEOs who want to stay updated. Topics include SEO using markup, structured data, and progressive web apps.
Understanding your audience is key to successful targeted advertising. Our sessions will guide you in crafting effective messaging, ad formats, and ensuring maximum reach and conversions.
Local and retail tactics are essential for businesses serving local clients. Our sessions provide insights on local search ranking factors and navigating the complexities of retail marketing.
SMX Boot Camp offers newcomers a comprehensive introduction to search marketing fundamentals. It includes sessions on keyword research, link building, and paid search fundamentals. Boot Camp attendees receive a Certificate of Completion.
Exploring important search marketing issues, we offer deep dive sessions into topics like programmatic advertising, SMB PPC, and using search marketing to amplify other channels.
Our clinics provide specific advice from experts, with sessions covering SEO, social media, and PPC.
During the conference, you’ll have the chance to engage with industry experts during AMA sessions and panel discussions, gaining insights into emerging trends and advanced techniques.
SMX West offers editorial sessions featuring speakers selected for their expertise, ensuring quality programming throughout. The event is curated by experienced search conference organizers Chris Sherman and Danny Sullivan.
The Expo Hall is open for attendees to explore products and services, and Plus Sessions produced by sponsors deliver significant value.
In-depth workshops and training classes are available for those seeking more focused guidance on internet marketing topics.
Networking opportunities abound at SMX West, with organized events such as the SMX Facebook group, the SMX Orientation, meet and greet receptions, and more.
The featured Google Dance networking event for All Access attendees offers a unique experience at the renowned Googleplex.
We hope you join us in San Jose for this comprehensive event. Register today for significant savings with group rates.
