SearchCap: Flawed Google Featured Snippets, Related Picks & Acquiring Google Assistant
Below is a summary of today’s search-related news from various sources.
From Search Engine Land:
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How we hijacked Google’s SEO guide search rankings
Mar 6, 2017 by Dan Sharp
Contributor Dan Sharp shares an experiment where his company managed to hijack Google’s own search rankings. Insights and learnings from the process are discussed. -
FAQ: How to get Google Assistant on your Android phone
Mar 6, 2017 by Danny Sullivan
Google Assistant is now available on many Android phones, though the rollout will happen gradually. -
How to use Google Tag Manager to show your clients results
Mar 6, 2017 by Sherry Bonelli
Columnist Sherry Bonelli gives an introduction to Google Tag Manager and how to get started with it. -
Google ‘related picks’ now showing under some top stories carousels
Mar 6, 2017 by Barry Schwartz
Google is enhancing mobile search results with a query expansion feature to show more AMP top stories. -
Where is Komodo National Park? Google doodle marks the park’s 37th anniversary
Mar 6, 2017 by Amy Gesenhues
Designed by Google’s team, the doodle includes an interactive quiz celebrating the park’s anniversary. -
Google’s “One True Answer” problem — when featured snippets go bad
Mar 5, 2017 by Danny Sullivan
Discussion of how Google’s direct answers can sometimes be alarmingly incorrect, spreading misinformation. - The Future is Now: Ramp up your Google Shopping ROI
Mar 6, 2017 by Digital Marketing Depot
Explains the complexity of mastering Google Shopping campaigns and the importance of engaging search experiences.
Recent Headlines From MarTech:
- [Reminder] Live Webinar: Intro to Agile Marketing
- Google’s “One True Answer” problem — when featured snippets go bad
- 5 quick web page fixes any blogger can make
- 5 top hacks to step up your B2B content marketing strategy in 2017
- Google tells retailers the Trusted Stores program is shutting down
Search News From Around The Web:
Industry
- Turkey to Investigate Antitrust Complaint Against Google, New York Times
Local & Maps
- You can now locate Kong’s Skull Island on Google Maps, The Verge
Link Building
- HOW TO: Re-package Your Best Content for More Exposure (and Links)
Searching
- Infinite "People Also Ask" Boxes: Research & SEO Opportunities
SEO
- 7 Common Negative SEO Attacks & How To Protect Yourself
- Google: New Pages Can Rank for Competitive Keywords, With Caveats
- Local SEO for Multiple Locations: Everything You Need to Know
- The 4 Don’ts of SEO for 2017
SEM / Paid Search
- 3 Ways To Use ROAS In PPC Lead Gen Optimization
- LinkedIn PPC: 5 Common Mistakes To Avoid
Search Marketing
- Why an Insanely Fast Site Is Your 2017 Priority
