SearchCap: Google Voting, Google Shopping Carousel, and Samsung Assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• For e-commerce success: SEO > aesthetics
  Nov 7, 2016 by Julian Connors

  For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website SEO-friendly.

• Google to add presidential, senatorial & congressional election results directly in search
  Nov 7, 2016 by Amy Gesenhues

  YouTube will also air live coverage of the elections starting at 7:00 p.m. ET on November 8.

• Why is free money that can be used on local search marketing being left on the table?
  Nov 7, 2016 by Wesley Young

  Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media, and opportunities to make co-op work for you.

• Carousels of Google Shopping ads spotted on YouTube
  Nov 7, 2016 by Ginny Marvin

  Testing an expansion of Shopping Ads on YouTube.

• Holiday optimization tips for remaining competitive in the SERP
  Nov 7, 2016 by Lydia Jorden

  Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.

• Will a Viv-enabled Galaxy S8 help Samsung rehabilitate its brand?
  Nov 7, 2016 by Greg Sterling

  Samsung said it will be making more AI acquisitions as it plays catch-up with Google and others.

• Where do I vote? Google posts Election Day reminder doodle 2 days in a row
  Nov 7, 2016 by Amy Gesenhues

  The US 2016 Election Day reminder doodle surfaces Google’s voter registration tool that helps searchers find local polling locations.

• [Reminder] Live webcast: It’s Not Too Late! Maximize Your Google Shopping in Time for the Holidays
  Nov 7, 2016 by Digital Marketing Depot

  Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss how to create “quick wins” in your campaigns.

• Can company structure spawn cannibalization? Most definitely.
  Nov 7, 2016 by Sponsored Content: Pi Datametrics

  With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping, or conflicting content.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Successful SEO programs require content that supports the entire buy cycle
• Quiz: Are you ready to adopt Account-Based Marketing?
• Report: Amazon, HBO Now, Live.com only apps common to top app-install platforms
• [Reminder] Live Webcast — It’s not too late! Maximize your Google Shopping in time for the holidays
• Why the email list takes second place to the phone book
• Turning content pages into lead generators
• [Podcast] Marketing Land Live #34: Google Home vs. Amazon Echo with USA Today’s Jefferson Graham
• Not to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its clouds
• A great American underdog makes a comeback: CMO transforms Arby’s into a QSR leader
• Study says only 8 percent of shoppers use retailer apps. Should they give up?
• comScore sunsets its Compete PRO service and recommends SimilarWeb to its clients

Search News From Around The Web:

Industry

• Eyeballs For Now, The Money Comes Later (Maybe), SEO Book

Link Building

• Google: Easier Way to Link & Share Actual URL on AMP Pages Coming, The SEM Post

Searching

• Answer: Finding interesting uses for emoji/Unicode search?, SearchReSearch
• Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign, Searchmetrics SEO Blog
• Google Has Dropped Google Showtimes, Search Engine Roundtable

SEO

• Case Study: Spotify violates the Google Webmaster Guidelines, SISTRIX
• Google Doesn’t Look At AMP Pages For Search Snippets, Search Engine Roundtable
• Google Launches Mobile-First Index Experiment: Here Is Everything We Know About It, Search Engine Roundtable
• Google Says Domain Registration Length Not An SEO Factor, Search Engine Roundtable
• Google: Says Content Within Tabs & Hidden For User Experience Will Have Full Weight, Search Engine Roundtable
• How Google’s Mobile First Handles Content Behind Tabs & Accordions, The SEM Post
• Mobile-First Unanswered Questions, JLH Marketing
• Not Likely to See Impact of Google’s Mobile First Indexing Test Yet, The SEM Post
• What Are Interstitials, and Are They Hurting Your SEO?, Quick Sprout

SEM / Paid Search

Search Marketing

• Competitive, Intelligence Driven Keyword Research for Online Retail, Builtvisible
• Google’s War on Data and the Clickstream Revolution, Moz