SearchCap: Fake News, Google Date Bug, and Bing Partnerships

Below is what happened in search today, as reported on various platforms across the web.

From Search Engine Land:

• Bing Partner Program expands to agencies and technology partners, rolling out to more markets
  Nov 15, 2016 by Ginny Marvin

  Customers that meet certain engagement criteria can become eligible for program benefits.

• Web giants Google and Facebook seek to cut off revenues from fake news sites
  Nov 15, 2016 by Greg Sterling

  These ad policy changes don’t guarantee fake news won’t continue showing up in the Facebook News Feed or Google search results.

• 5 steps to optimizing your site for Google’s mobile-first index
  Nov 15, 2016 by Ryan Shelley

  Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.

• Why link outreach teams have the most difficult job in the agency
  Nov 15, 2016 by Ian Bowden

  Good outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign.

• Google snippets bug shows old dates based on YouTube embeds
  Nov 15, 2016 by Barry Schwartz

  This Google bug shows a date that is older than your blog post in the search results snippet. This doesn’t seem to impact rankings directly.

• Native advertising, the new marketing workhorse
  Nov 15, 2016 by Adnow Sponsored Content

  Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent. In contrast, native ads enjoy much higher CTR and more engagement.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Pinterest queues up autoplay video ads for new Explore tab
• Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
• Google posts its new policy against fake news & ‘misrepresentative’ sites
• 70% of consumers will leave a review for a business when asked
• A six-pack of predictions for martech
• WeatherBug bought by xAd to enable location-based predictive marketing
• Oracle unveils data and content updates for its Marketing Cloud
• Selling your agency, a how-to guide, Part 4: Making the deal happen
• Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets
• 7 omnichannel marketing tips to attract holiday shoppers
• Report: Apple working on augmented reality glasses for potential 2018 release
• Newly updated – Marketing Land’s “Content Marketing Tools: A Marketer’s Guide”

Search News From Around The Web:

Industry

• Google Buys Shopping Search Startup to Make Images More Lucrative
• Google commits to massive new London HQ
• Google Says We’re Moving Search To An AI-First World

Local & Maps

• Lightening strikes map in Google Earth

Link Building

• Fundamental SEO for Small Business: Content and Links

Searching

• Amazon’s Home Services adds 20 more metro regions as it preps new “Assistant” role
• Found in translation: More accurate, fluent sentences in Google Translate
• Google Now Showing Upcoming TV Shows In Search
• Where Will the Next Trillion Searches Come From?

SEO

• 5 Reasons Your Website Needs SEO
• 7 Leading SEO Opportunities For 2017
• Google: Make Sure Your AMP Pages Have Your Primary Content In A Mobile-First Index If…
• SEO basics: What does Google do?
• The Battle for Traffic: Organic SEO vs. Social Media Marketing

SEM / Paid Search

• Customize AdWords ads with ad customizer default values or text ad IF functions

Search Marketing

• 4 Simple Steps To Meeting Client Expectations
• Majestic’s campaign feature improves workflow and client communication