SearchCap: Google Cross-Device Retargeting, Science Datasets & JavaScript SEO

Below is a summary of today’s search-related news, as reported on Search Engine Land and other sources from around the web.

From Search Engine Land:

• Google to roll out cross-device retargeting
  Sep 26, 2016 by Ginny Marvin

  Cross-device remarketing for signed-in users will be introduced over the upcoming months.

• Case study: JavaScript blocking Google’s view of hreflang
  Sep 26, 2016 by Sam Gipson

  Contributor Sam Gipson explores issues with a client’s hreflang implementation, testing if JavaScript elements might obstruct Google from recognizing these tags.

• Google adds new schema named “Science Datasets” for marking up scientific or government data
  Sep 26, 2016 by Barry Schwartz

  A new Google pilot program now lets publishers describe CSV and other tabular datasets for scientific and government data.

• How to register to vote Google doodle marks National Voter Registration Day
  Sep 26, 2016 by Amy Gesenhues

  Today’s animated Google doodle features the state-by-state voting guide launched in August.

• Google brings store visits to Google Display Network, debuts cross-device retargeting
  Sep 26, 2016 by Greg Sterling

  Google claims it can achieve 99 percent location accuracy at 200 million stores globally.

• Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More
  Sep 24, 2016 by Greg Sterling

  The SMX East workshop on Monday will delve into various aspects of local search.

• It’s your last chance to save £200 on MarTech
  Sep 26, 2016 by Search Engine Land

  At MarTech Europe, attendees will hear from marketing and tech experts about their digital transformation challenges and successes. Register for an All Access Pass by Friday to save £200 off on-site rates. MarTech will be held on 1-2 November in London.

• Read Gartner’s “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”
  Sep 26, 2016 by Digital Marketing Depot

  Discover where marketing spending and expectations are heading as marketers embrace their roles as business growth drivers. This survey of over 300 top marketing organizations reveals where businesses are increasing funding to drive profits and produce digital results in a multichannel world.

• Avoid the 7 deadly sins of mobile performance marketing
  Sep 23, 2016 by Digital Marketing Depot

  Struggling with advanced targeting or conversion discrepancies? Download a white paper from TUNE to learn how to avoid seven common pitfalls that hinder mobile ad network success.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• With brains like Einstein’s, who needs marketers?
• Plan device-specific user experience strategies with Google AdWords’ bid modifier
• See how 13 leading SEO software platform providers stack up
• What’s the Google AdWords Health Score and how is it different from existing tools?
• 3 tips for tracking response to industrial tradeshow print ads and landing pages
• Writing a Yelp review that won’t get filtered
• What marketers can learn from governments on social
• How many videos top publishers post daily to Facebook, YouTube
• The 3 things to look for in a customer-centric marketing tool
• MarTech Today: Bombora’s self-service for surge intent data, Google Penguin’s update & Apple’s Echo-like Siri assistant
• Google (finally) launches cross-device retargeting
• With Spectacles, Snap Inc. eyes augmented reality future, raw reality present
• Getting the most from the Forrester Wave and Gartner Magic Quadrant

Search News From Around The Web:

Local & Maps

• 10 Years Ago Today – The 7 Steps for Local Listing Success at Google (& Yahoo), Mike Blumenthal
• Google Maps Local Pack & Map Listings Testing Light Blue Colors, Search Engine Roundtable
• Taiwan wants Google to censor satellite imagery, Google Earth Blog

Link Building

• 7 Strategic Decisions You’ll Need to Make for Your Link Building Campaign, Search Engine Guide
• Google Penguin 4.0 Fully Rolled Out?, Search Engine Roundtable
• Information gathering for linkbuilding outreach, Builtvisible

Searching

• Biz Stone on the future of search, TechCrunch

SEO

• Penguin 4.0 Update, SEO Book
• Trust as an SEO Ranking Factor: Why It Matters, Stone Temple

SEM / Paid Search

• Google Tests Hotel Booking Ads At Top vs Right, Search Engine Roundtable
• Use The AdWords Reports Tab With Authority, PPC Hero