Wix and Google have expanded their partnership to integrate Google My Business (GMB) directly within the Wix platform. This integration allows businesses to access GMB data, manage customer interactions, and update their profiles directly from Wix.
Wix Business Model
Wix’s value proposition lies in handling the technical aspects of maintaining an online presence, such as search engine optimization (SEO) and structured data management. Additionally, it offers marketing tools that empower small businesses to succeed, allowing them to focus on their core operations.
This collaboration with Google aligns with Wix’s mission to simplify online business management. The integration streamlines the process for managing a Google My Business profile, solidifying Wix’s position in the local search market.
What GMB Integration Offers
Business owners can perform all actions available in the GMB interface, such as managing their profiles on Google Search and Maps, directly through the Wix platform’s user interface.
According to the Wix announcement:
"Business owners can manage their Business Profiles, update their business information and hours, add photos, update their website, create posts, add attributes, respond to reviews, share Q&As, message with customers, and accept bookings.
An up-to-date Business Profile is considered 2.7 times more reputable, 70% more likely to attract location visits, and 50% more likely to lead to a purchase."
Q & A With Wix
Kobi Gamliel, Head of User Marketing at Wix, provided insights on this integration.
How much Google My Business experience does a business owner need to take advantage of these tools in Wix?
"The seamless integration and user-friendly experience of both GMB and Wix provides an optimal solution for business owners to manage their business in one place. Both experienced business owners and newcomers can easily take advantage of the GMB tools in Wix and fully experience GMB consolidated into the Wix dashboard.
The integration of GMB is seamless and easy to manage, as the user interface is unified across the Wix platform.
Business owners find it easy to navigate in an ecosystem they are already familiar with, where they can create, manage, and grow their businesses online."
What kind of insights and data is available through the GMB integration?
"Business owners can access all insights and data provided through GMB directly in the Wix dashboard, including the number of views on search and a breakdown of potential customers’ CTA clicks on the Google My Business Profile, such as phone calls, website visits, and directions."
Google Integration Expertise
Wix has experience in integrating various Google services directly into its platform.
Some Google integrations already available in Wix:
- Google Search Console
- Google Workspace
- Google Analytics
- Google Tag Manager
- Reserve with Google
Adding GMB is the latest in a series of Google integrations, enabling a seamless experience for users.
According to Valerio Sudrio, Head of EMEA Google My Business partnerships at Google:
"Together with Wix, we’re providing essential tools that help business owners efficiently and instantaneously engage with new and existing customers online…"
Wix Making Strides in Local Search
While multiple platforms assist small businesses in building an online presence, few offer the comprehensive suite of marketing and business features available with a Wix account.
Wix has been enhancing its offerings, particularly in SEO. Integrating GMB into the Wix platform fortifies Wix as a robust option for businesses looking to establish an online presence without needing to invest heavily in overcoming technical challenges. This makes Wix a strong contender in the market.
