Google has released a new help document aimed at assisting healthcare providers in getting started with Google My Business. It underscores the crucial importance of an easily accessible online presence for healthcare providers, especially in these times.
The document is tailored specifically for healthcare professionals, including doctors, therapists, and other medical practitioners, to help them claim and manage their practice’s information via Google My Business. One significant feature highlighted by Google is the ability for providers to add details about remote services, such as telemedicine—a key resource while people are practicing social distancing and under lockdown.
Having a verified Google My Business profile allows practice owners and administrators to engage with current patients and attract potential new patients.
Google’s GMB Tips for Healthcare Providers
Google points out several features of Google My Business that are particularly beneficial for healthcare providers:
- Manage information: Update hours of operation and contact details.
- List health services: Include services like telemedicine, house calls, diagnostics, and procedures.
- Engage with patients: Communicate updates and engage with current and prospective patients.
- Upload photos: Give patients a visual insight into the practice.
- Control access: Manage who can access business profiles via location groups.
Adding Services
Practices can list their services on their Google business profile. These services can be added manually or through a third party. Providers have the option to include a description and price for each service. Suggested services can be selected, or custom services can be added.
Engaging With Patients
Google recommends using Google Posts to keep patients informed about major health events and new services. Assigning a dedicated site manager to handle the GMB profile is also advised.
Uploading Photos
When uploading photos, Google suggests adding educational pictures and diagrams to better inform people about the health services offered.
Help People Stay Home
Google seems to be encouraging healthcare providers to offer comprehensive information online. By doing so, they can reduce the need for patients to visit in person for information, thereby supporting social distancing efforts and keeping people safe at home.
Visibility in Search Results
The new help document also explains how a healthcare provider’s Google My Business profile shows up in search results. Factors like relevance, distance, and the prominence of the practice influence whether the profile appears in searches. The business profile section may include:
- Website
- Directions
- Phone number
- Customer reviews
- Photos
- Short summary of the practice
For detailed information, refer to Google’s complete help document.
