Below is what happened in search today, as reported from various sources.
From Search Engine Land:
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Take the State of Search Survey from SEMPO & Search Engine Land
Oct 31, 2016 by Barry Schwartz
Take the SEMPO survey for a chance to win access to SMX West and other prizes, while also contributing to the industry. -
Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative
Oct 31, 2016 by Ginny Marvin
Point It executed successful, targeted campaigns on a tight schedule to support a product launch on the US Microsoft Store. -
Why all search ads seem the same (and what you can do about it)
Oct 31, 2016 by Pauline Jakober
Columnist Pauline Jakober shares how understanding your business and customers can help create unique and engaging ads. -
When going HTTPS, don’t forget about local citations!
Oct 31, 2016 by Andrew Shotland
Andrew Shotland discusses common issues during site migrations to HTTPS and the importance of updating citations. -
Halloween Google Doodle treats searchers to Magic Cat Academy game
Oct 30, 2016 by Amy Gesenhues
Google celebrates Halloween with an interactive game featuring ghosts and a magic cat. - Choosing the right content marketing software for your business
Oct 31, 2016 by Digital Marketing Depot
Managing marketing content has become complex and costly. A new guide "Content Marketing Tools: A Marketer’s Guide" helps automate strategies and tactics.
Recent Headlines From MarTech:
- It’s not too late to maximize your Google Shopping in time for the holidays.
- Micro-moments and beyond: Understanding and optimizing for consumer intent.
- The SEO power of portfolio entries, case studies & testimonials.
- Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts.
- Snaplytics launches Snapchat analytics.
- Here’s why bloggers give up (and how you can stay on track).
- What Snapchat’s Discover ad sales shift may mean for marketers.
- Strategies to maximize retail marketing efforts BEFORE holiday sales events.
- The FCC passed ‘sweeping’ new privacy protections for consumers — or did it?
- Facebook’s racial targeting isn’t new, bad, or always illegal despite renewed attention.
- LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M.
Search News From Around The Web:
Industry
- The Stakes Are Rising in Google’s Antitrust Fight With Europe, New York Times
- Bing, Dogpile & Search Industry Halloween Home Pages, Search Engine Roundtable
Local & Maps
- How to Get Around Google’s New Local Business Review Guidelines, Search Engine People
- Spooky Street View Treats, blog.google
Link Building
- Upload a Disavow File and No Results? Here’s Why, Bill Hartzer
- Google Clarifies When It Is Safe to Remove URLs from Disavow Files, The SEM Post
- Google Says Wikipedia Is Good At Getting Links To Individual Pages, Search Engine Roundtable
- Google: It’s Safe To Remove Links From Disavow If The Links Have Been Cleaned, Search Engine Roundtable
SEO
- Google Still Figuring Out Issues With Their Mobile Index, Search Engine Roundtable
- How to Conduct a Quickfire Technical SEO Audit, State of Digital
SEM / Paid Search
- 5 Frightful Paid Search Account Mistakes (& How To Fix Them), aimClear Blog
- Campaign Analytics has now sunset, continue conversion tracking with Universal Event Tracking, Bing Ads
- How Top Performers Can Radically Change Accounts…For Better or Worse, PPC Hero
- Is Ad Extension Overload Hurting Performance?, Clix Marketing PPC Blog
Search Marketing
- Moz Keyword Explorer vs. Google Keyword Planner, Moz
