SearchCap: Verizon acquires Yahoo, Google Maps Wi-Fi mode, Google AdWords updates

Below is what happened in search today, as reported from various sources across the web.

From Various Sources:

• After buying Yahoo for nearly $5 billion, Verizon is now in the search business
  Jul 25, 2016 by Greg Sterling

  With the acquisition, Verizon now has advertising deals with both Google and Microsoft.

• Google’s Smart Bidding will soon include the ability to set Target CPA by device in AdWords
  Jul 25, 2016 by Ginny Marvin

  Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google.

• Google sunsetting AdWords Converted Clicks in September
  Jul 25, 2016 by Ginny Marvin

  The Conversions metric finally takes over for AdWords’ original conversion tracking method.

• 5 annoying AdWords bugs only the pros know
  Jul 25, 2016 by Todd Saunders

  AdWords is a great tool, but it’s not perfect! Todd Saunders documents some common issues, bugs, and complaints with the AdWords interface that he’d love to see addressed.

• Color fade: A history of Google ad labeling in search results
  Jul 25, 2016 by Ginny Marvin

  A look back at how Google has treated ads in search results from blue shading to the green label of today.

• Local businesses trump big businesses when it comes to delivering on-site updates
  Jul 25, 2016 by Myles Anderson

  Myles Anderson shares the results of a recent survey about the impact of on-site SEO on rankings for local businesses.

• Google Maps for Android to add “WiFi-only” mode
  Jul 25, 2016 by Barry Schwartz

  Google Maps now lets you restrict your Android app to go into “Wi-Fi only” mode.

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• Verizon is buying Yahoo for $4.83 billion

Search News From Around The Web:

Local & Maps

• Apple Maps mass transit information for Vancouver, San Diego goes live
• Imaging satellite list

Link Building

• PIN’s: The Future of Private Link Building

Searching

• Answer: Finding connections between people
• The Future of e-Commerce: What if Users Could Skip Your Site?

SEO

• CTR as a search ranking factor (video)
• Google On “Great Post” Comments: Remove Them Or Keep Them?
• Google Says First High-Quality Content, Then Web Spam Issues
• Taking digital offline: Lessons in SEO from the high street

SEM / Paid Search

• Leveraging Analytics For Remarketing: Picking The Ripest Fruit