Google is allowing businesses to showcase a wider variety of service offerings by adding three new attributes to their Google My Business profiles.
Attributes in a Google My Business profile inform customers about what a place offers, enabling them to make informed decisions about where to visit. These attributes are visible to customers who look up a business in Google Search and Maps.
Some common attributes traditionally included “WiFi,” “outdoor seating,” and similar features. However, in today’s context, it is more useful to know whether a business offers curbside pickup than whether it has outdoor seating. Additionally, with some businesses now reopening, it is important to highlight whether they have resumed dine-in services.
The new attributes being introduced aim to address these needs.
New Google My Business Attributes
Google has added the following attributes to Google My Business profiles, which appear in Search and Maps:
- “curbside pickup”
- “no contact delivery”
- “dine-in”
Google notes that millions of restaurants have updated their dining attributes over the past two months:
“Since March, more than 3 million restaurants have added or edited their dining attributes. Some restaurateurs are even ditching dining areas for good. To support all types of food merchants, virtual kitchens can now verify their businesses on Google My Business.”
These updates are now available. Businesses can add or edit attributes by following these steps:
- Sign in to Google My Business.
- Open the location you’d like to manage.
- From the menu, click Info.
- Find Add Attributes and click Edit.
- You can search for the attribute you want to add or scroll through all available options for your business.
- When you’ve finished updating your attributes, click Apply.
More Resources
- How to Completely Optimize Your Google My Business Listing
- Google SEO 101: Updating Your Google My Business Listing
