SearchCap: Google iOS app, Google Search Console export & AdWords characters

Below is a summary of what happened in the world of search today, reported by Search Engine Land and other sources across the web.

From Search Engine Land:

• How your old content can help with SEO
  
  Jul 28, 2016 by Tamar Weinberg

  Maximize the SEO value of your content marketing by learning how to rejuvenate your existing content, as explained by columnist Tamar Weinberg.

• Google reiterates suggested 33-character limit in ETA headlines to avoid truncation
  
  Jul 28, 2016 by Ginny Marvin

  For writers crafting headlines for new expanded text ads, the character limit is crucial. Learn why the letter “i” becomes highly valuable.

• How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
  
  Jul 28, 2016 by Glenn Gabe

  Google Search Console offers extensive data on landing pages, but it’s limited. Glenn Gabe shares a workaround using an Excel plugin called Analytics Edge.

• Google iOS app gets better listening skills for voice searches & newly added features
  
  Jul 27, 2016 by Amy Gesenhues

  Discover the new and improved features in the Google iOS app, including enhanced voice search capabilities and expanded information for hotel and gas station searches.

Recent Headlines From MarTech, Specializing in Internet Marketing:

• Oracle acquires NetSuite for $9.3 billion
• Guide to creating successful webinars, “Webinars for Dummies”
• SEO requirements for new website platforms
• Yandex reports a 30% YoY revenue increase to $280.7M for Q2 2016
• Mobile marketing platform Tune introduces a Multiverse feature
• Tips from an in-house marketer to perfect your agency pitch
• 10 mobile statistics that marketers will love
• Four tactics to improve your listening skills
• Tips for live video broadcasts from brands and agencies
• MarTech Today: IAB’s ad-blocking study, Qualia’s partnership with NinthDecimal, and SEO requirements for new websites
• Why Facebook’s earnings calls focused on ‘ad load’
• Tumblr introduces ads across blogs, sharing revenue with users
• Facebook hits a new peak in user numbers and revenue per user for Q2 2016

Search News From Around The Web:

Industry

• Laszlo Bock steps down as head of HR at Google after a decade, Business Insider

Local & Maps

• Image recognition advancements in Google Earth, Google Earth Blog
• Russian officials criticize Google’s new Crimean street names, themoscowtimes.com

Link Building

• Creating controversial content that earns numerous links, Moz case study
• Recovering Google rankings by removing links from a disavow file, thesempost.com

SEO

• Exploring 301s, 302s, and PageRank complexities, receptional.com
• Debunking common misconceptions about SEO techniques, KoMarketing
• Google answers HTTP to HTTPS migration queries for news publishers, Search Engine Roundtable
• Google states singular and plural words can be different keywords, Search Engine Roundtable
• Understanding and implementing structured data with JSON-LD in real-world scenarios, distilled.net
• How to notify Google about stolen content outranking your site, Search Engine Roundtable
• Analyzing fresh content using Majestic, as shared on Majestic Blog

SEM / Paid Search

• Examining the underperformance of Expanded Text Ads through an analysis of seven million clicks, PPC Hero