SearchCap: Google Web Reviews, Security Reports & Penguin Update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google adds ‘Reviews from the web’ to critic reviews in local search results
  Sep 7, 2016 by Greg Sterling

  To be considered for inclusion, sites will need to use review snippet markup.

• How many days has it been since the last Google Penguin Update?
  Sep 6, 2016 by Danny Sullivan

  Caught by the Penguin anti-spam filter and fixed your site? Here’s how long you’ve been waiting for a chance to be released.

• Google Search Console improves Security Issues reports
  Sep 6, 2016 by Barry Schwartz

  The revised security reports in the Google Search Console promise to provide more specific explanations and insights into the issues.

• Harvard Business Review report: Using analytics to create customer value
  Sep 7, 2016 by Digital Marketing Depot

  According to this Harvard Business Review report presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market. In this paper, HBR reviews: The competitive advantage of business analytics How demand analytics impacts company performance The drivers that create customer value.

• MarTech Europe is just 2 months away, don’t miss out!
  Sep 7, 2016 by Scott Brinker

  We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations.

• Should you still be using an SEO enterprise platform?
  Sep 7, 2016 by Ian Bowden

  Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.

• SEO Six Sigma: 5 ways to scale your enterprise operation
  Sep 7, 2016 by Jim Yu

  Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can help.

• Start of the 2016 Paralympics gets a Google doodle
  Sep 7, 2016 by Amy Gesenhues

  With events scheduled to last through September 18 in Rio, this is the first Paralympics hosted in a Latin American city.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Local SEO in 2017 and beyond: managed strategy vs. automation
• Snapchat’s Local Stories shift could help it fend off Instagram’s Live Stories clone
• Is Google filtering your business in the local search results?
• Google is adding a second ad slot in Play Store search results
• Adobe adds live video ad insertion and tighter video stream measurement
• MarTech Europe is just 2 months away, don’t miss out!
• From insight to action: 3 common pitfalls and strategies for more actionable data
• How most startups do events wrong…and 6 ways to do them right
• MarTech Today: Pokémon Go’s data, MobileFuse/Cuebiq’s ‘Dwell Lift’ & more

Search News From Around The Web:

Industry

• ClickZ Events and Search Engine Strategies Has Shut Down, Bill Hartzer

Local & Maps

• Bing Maps V8 August 2016 Update, Bing Maps Blog
• New Low Fuel Warning in Apple CarPlay iOS 10, CarPlay Life

Link Building

• Buying links that others earned… Why not?, sistrix.com
• Google Is Working On Their Penguin Launch Announcement, Search Engine Roundtable

Searching

• New TripAdvisor Homepage Makes It Easier for Travelers to Conveniently Plan and Book a Complete Trip (None:TRIP), ir.tripadvisor.com

SEO

• Google Says Site Command Should Show Rich Snippets If Implemented Correctly, Search Engine Roundtable
• Log File Analysis: SEO Advantages and How to Do It For Free, semrush.com
• The Most Effective Way to Improve Sitewide Quality and Rankings (Most of the Time), Moz
• Yoast SEO 3.5, Yoast

SEM / Paid Search

• Lead Discovery Through New Trending Queries and Broad Match, Bing Ads
• Gearing up for the holidays: how big brands plan to reach shoppers this year, Inside AdWords
• How To Make A Good Account Manager Assignment, PPC Hero
• How to Update Ad Group Names in Bing & Google, 3qdigital.com
• New in Bing Ads: Compare your performance between two time periods, Bing Ads