Lots of user traffic from every corner of the world!
Is it always as good as it sounds?
The answer is no.
This is the catch about traffic: if it doesn’t convert to customers and revenue, you are clearly doing something wrong. And this rule is especially true for websites run by local businesses.
For example, does a London cafe’s website need to rank high somewhere in Germany?
Of course not; how would such a site be of any use or relevance to German users?
It’s a waste of time and effort – both of which are worth real money themselves.
That’s why local businesses should optimize their sites to rank locally rather than globally, and why SEO has a specialty called local SEO.
Strap in, this is going to be a long ride.
Download a comprehensive local SEO guide to read it later. It’s free!
