Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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Google says keywords in the TLD part of your URL are ignored for ranking purposes
Jun 15, 2016 by Barry Schwartz
After a controversial sponsored post on Search Engine Land, Google has said that they ignore the keywords in the TLD portion of your domain names. -
Official: Google is rolling out green “Ad” label globally
Jun 15, 2016 by Ginny Marvin
Yellow is out, green is in for text ads in Google search results. -
New survey says Google Maps favored by nearly 70 percent of iPhone users
Jun 15, 2016 by Greg Sterling
The survey data seem to contradict statements made by Apple and others about Apple Maps’ dominance on the iPhone. -
Moz shows you how to clean up your citations to rank higher in search
Jun 15, 2016 by Digital Marketing Depot
Learn why citation cleanup is imperative in Local SEO efforts — and what you may risk by doing nothing. -
Common misconceptions when measuring SEO content performance
Jun 15, 2016 by Ian Bowden
As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading. - How to quickly find and export all subdomains indexed by Google
Jun 15, 2016 by Max Prin
Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple (and free) Chrome plugin.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- YouTube Director lets SMBs film professional video ads from their phone
- Green is in, yellow is out in Google text ad labels
- Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done
- Taboola teams with AppNexus to sell native placements programmatically
- The importance of micro-moments: The mobile customer journey
- Tap into the power of your brand’s influencers
- 7 e-commerce SEO trends we’re seeing in 2016
- Twitter will let brands target ads based on the emojis people use
- Why pizza emojis and fridge cams are harbingers of industry changes ahead
- Facebook: 1.15 billion people log in using at least two devices or browsers every 3 months
- IBM’s Watson now powers Lucy, a cognitive computing system built specifically for marketers
- Merkle launches addressable ad solution that builds audiences from publisher, advertiser & Merkle data
- Here’s how to position yourself to be a new mobile leader
- Why big brands sponsor Little League (and why you might want to, too)
- MarTech Today: Impact Radius adds Forensiq, Apple Maps becomes a platform & more
- Facebook VP: 5 years from now, your News Feed will be “probably all video”
- 12 things successful PPC managers do in the morning
Search News From Around The Web:
Industry
- Can Apple Think Outside the Device?, New York Times
Link Building
- Link Building Outreach: The Realist’s Guide, theupperranks.com
Searching
- Do Google’s Featured Snippets Prefer Older or Fresh Content?, thesempost.com
- Grandson shares nan’s polite Google search, BBC News
- SearchResearch Challenge (6/15/16): What was that word again? Effective searching with old terms, SearchReSearch
SEO
- 9 Changes Google Has Made That Affect SEO’s In 2016, Search Engine People
- Google Crawl Spikes Not A Sign Of An Upcoming Algorithm Updates, Search Engine Roundtable
- Google Ignores Content In TLDs, Search Engine Roundtable
- Google Says Panda Gets Tweaked But Has Not Fundamentally Changes, Search Engine Roundtable
- Google: Even Quality Algorithms May Wait To Check Repeat Offenses, Search Engine Roundtable
SEM / Paid Search
- Introducing YouTube Director: A suite of video ad creation products for businesses, Inside AdWords
- Sunset of Google’s Swiffy tool, Google Ads Developer Blog
Search Marketing
- Why We Only Accept 1 Out of Every 10 Guest Blog Pitches, Moz
