Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The real impact of Google’s new paid search ad layout on organic search
Mar 29, 2016 by Winston BurtonWe’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.
- Manual link building’s 7 worst outreach offenses
Mar 29, 2016 by Julie JoyceAre you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations.
- Google images can now be saved on desktop & accessed via a mobile device
Mar 28, 2016 by Amy GesenhuesAfter launching the image-saving feature on mobile last November, Google now lets logged-in users save images on desktop.
- Learn cutting-edge strategies & tactics in earned, owned and paid social media marketing at SocialPro
Mar 29, 2016 by Search Engine LandJoin professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land’s SocialPro, June 20–21 in Seattle, WA. We’ve changed the date and location of this event based on your feedback to help you get a head start with your campaigns and end-of-year planning. Whether you practice earned, owned or paid social […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- How Snapchat has changed its terms of service, privacy policy
- Hootsuite buys Sales Prodigy app to offer better tools for social marketing to potential buyers
- Learn cutting-edge strategies & tactics in earned, owned and paid social media marketing at SocialPro
- Instagram welcomes minute-long videos for all accounts
- 10 tips for avoiding shady SEO providers
- “Search disruption is coming!” and 9 other expert insights From LSA16
- Brands can now pin how-to guides on Pinterest, but not as ads
- Is customer service a key to content marketing success?
- Live video sharing & storage platform Katch makes it possible to search its 1M archived videos
- Achieve sweet success with marketing segmentation
- Gmail Ads: Email marketing without the emails
- Distributed publishers face the third-party measurement question
- MarTech Today: The Physical Web, predictive analytics & search disruption
- Startup Pyze launches free business intelligence and personalization platform for mobile apps
- Report: Facebook Messenger might become your new mobile wallet
- Lotame’s new Smart TV Audiences adds your TV shows to your device and online profile
Search News From Around The Web:
Local & Maps
- Explore the wonders of Thailand with Street View, Google Lat Long
- The Oklahoma Earthquakes, Google Earth Blog
- Waze rolls out speed alerts to tell you when you’re driving too fast, VentureBeat
Link Building
- 4 Reasons your competitors get media coverage (and you don’t), Majestic Blog
- My last post on anchor text, Branded3
Searching
- Answer: What’s the unexpected connection between these two?, SearchReSearch
- Google Testing Recipe Carousels in Mobile Search Results, the SEM Post
SEO
- 8 SEO KPIs You Should Know And Act On Right Now, Vertical Measures
- Early Signs Of A Google Update; Can It Be Penguin?, Search Engine Roundtable
- Google SEO Certification: Why Doesn’t It Exist?, Stone Temple
- Google: isSimilarTo Not The Same As Canonicals, Search Engine Roundtable
- How to Create AMP Pages in Drupal With Official Module, the SEM Post
- Local Business SEO: How To Drive More Leads by Optimizing for the Entire Page, Ahrefs
- Meta Tags: Writing Meta Data for Search Results & CTRs, the SEM Post
- The Guide to International Website Expansion: Hreflang, ccTLDs, & More!, Moz
- Understanding the Relationship Between SEO and Slideshare, KoMarketing
SEM / Paid Search
- 7 Ways to Stop Wasting Money in Google AdWords, Portent
- Knowing When It’s Time To Explore New PPC Engines, PPC Hero
- Using Kenshoo to Manage Campaigns Across Search Engines, Metric Theory
