Today’s Search News Highlights
What happened in the world of search today, as reported by various online sources, is summarized below.
Updates from Search Engine Land:
-
Google Adds Share Feature to Knowledge Graph Panel (Mar 30, 2016 by Barry Schwartz)
Google has introduced an option to share Knowledge Graph panels on social media platforms such as Facebook, Twitter, Google+, and more. -
Google AMP Results Carousel Live in 12 Countries (Mar 30, 2016 by Barry Schwartz)
The Google AMP news carousel is now live in 12 countries: Brazil, Germany, Spain, France, the UK, India, Indonesia, Italy, Mexico, Japan, Russia, and the US. -
Google Launches Giant Mobile Search Ads for Automakers in the US (Mar 30, 2016 by Ginny Marvin)
Mobile search ads for nearby car dealers are now available in the US. -
International PPC: Handling Currency Fluctuations (Mar 30, 2016 by Daniel Gilbert)
Managing paid search campaigns across multiple countries requires keeping track of currency exchange rates. Daniel Gilbert provides a spreadsheet and code to assist with this. -
A Century of Celebrating Mom: Smart Ad Strategies for Mother’s Day (Mar 30, 2016 by John Cosley)
John Cosley shares insights on optimizing paid search campaigns for maximum impact during Mother’s Day. - How to Achieve Top App Store Search Rankings (Mar 29, 2016 by Digital Marketing Depot)
Improving an app’s search ranking within app stores has become essential. This white paper from NativeX covers free and paid solutions for higher app store search rankings.
Recent Headlines from MarTech:
- Snapchat tests ads with advertorials like listicles
- Salesforce survey reveals customer satisfaction is more important to marketers than revenue or customer acquisition
- The real impact of Google’s new paid search ad layout on organic search
- The 7 worst offenses in manual link building outreach
- Twitter simplifies conversion tracking and audience segmentation with a universal tag
- Insights into Amazon’s understanding of offline retail
- 3 strategies to use the "familiarity bias" for B2B engagement
- Microsoft’s chatbot pitch at Build 2016
- Image-driven mobile ads for automakers now available in the US
- Guide to video advertising in 2016
- How GE uses live video to humanize the industrial side of the brand
- Fullscreen’s ad-free subscription video service
- OTT television introduces user profiles in Tru Optik/Experian partnership
- Keys to architecting customer experiences beyond the desktop
- Approaching the tipping point in mobile commerce
- MarTech Today’s updates include free mobile BI, Facebook Messenger’s mobile wallet, and Lotame’s Smart TV Audiences
- Optimizing your martech stack with "The Enterprise Guide to Marketing Technology"
Search News from Around the Web:
Industry:
- Google’s CEO Pichai earned $100.5 million in his first year, according to Bloomberg.
- Yahoo ad representatives are reportedly leaving advertisers without warnings, reported by Search Engine Roundtable.
Local & Maps:
- Street View Trekker visits Thailand, as reported by Google Earth Blog.
Searching:
- Search Challenge on body modifications, discussed on SearchReSearch.
- Using Google Alerts to discover new affiliate programs, highlighted by sugarrae.com.
SEO:
- 3 non-linear ways to improve E-commerce SEO, from semrush.com.
- Discussion on whether Google uses image title attributes for ranking, on Search Engine Roundtable.
- Launch of Yoast SEO training for WordPress, as announced by Yoast.
- Introduction to accessibility and SEO, part I, by Moz.
- Comparison of WordPress and Squarespace for SEO, from thesempost.com.
SEM / Paid Search:
- A beginner’s guide to managing AdWords with a cheat sheet, part 1, by White.net.
- Demystifying AdWords self-optimizing accounts, from State of Digital.
- How to test and optimize PPC ad campaigns, part two, by Search Engine People.
- The tale of two landing pages, an e-commerce story by PPC Hero.
Stay informed and ahead in the world of search marketing with the latest updates and insights.
