Managed WordPress web hosting company WP Engine announced the acquisition of Delicious Brains, the company behind five popular plugins relied on by millions of users worldwide.
The acquisition includes plugins highly popular within the WordPress development community, such as:
– Advanced Custom Fields (ACF),
– WP Migrate,
– Better Search and Replace,
– WP Offload SES,
– WP Offload Media.
### What The Acquisition Means For Delicious Brains Plugins
Top of mind for customers may be potential changes. WP Engine reassures that no significant changes will occur and they will continue to support the development and improvement of the plugins.
All five Delicious Brains plugins will continue to be updated and made compatible with future releases of WordPress. The development teams will remain the same, and the plugins will continue to be available in current WordPress repositories.
The announcement stated that this acquisition aligns with their commitment to open source. WP Engine also confirmed that they will honor lifetime licenses for the products.
WP Engine shared the following:
“The plugins will remain free and in the repository, and we are honoring lifetime licenses for Pro versions. We are bringing on the Delicious Brains employees, and they will continue working on the plugins.
As we have with other tools like Genesis and Local, WP Engine also plans to expand support for contributors and the wider WordPress community by providing meaningful opportunities for continued collaboration and ongoing maintenance and development of ACF, WP Migrate, and the additional builder tools being acquired.
Initially, we’re going to be focused on integration and following the current roadmaps through that integration. Our goal is to always make the WP Engine offering more valuable to customers, but it’s still too early to share concrete details on that.”
### WP Engine and Headless CMS
WP Engine also emphasized their commitment to innovating and investing in making WP Engine a leader for building and modeling content for headless WordPress sites, highlighting the synergy between ACF and their Atlas Content Modeler (ACM).
They stated:
“The combination of ACF and ACM will create the undisputed standard of content modeling for headless WordPress, further cementing WordPress’ position as a top choice for headless CMS architectures.”
### Summary
Delicious Brains plugins, their customers, and the WordPress community stand to gain from this acquisition, making it a win-win-win for all involved.
### Read the Official Announcement
WP Engine Acquires Popular Delicious Brains WordPress Plugins Including Developer Favorite Advanced Custom Fields
### Read Explainer for Delicious Brains Customers
What WP Engine’s Acquisition of Delicious Brains Products Means For You
