SearchCap: Bing Ads Copy & Paste, Google Updates Search Analytics & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Copy & paste comes to Bing Ads UI
  May 10, 2016 by Ginny Marvin

  Easily add keywords and ads to new ad groups from the web interface.

• How to make SEO a company-wide habit
  May 10, 2016 by Casie Gillette

  When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on how to achieve this kind of buy-in within your organization.

• Success is an illusion if you can’t measure it; learn how at SocialPro
  May 10, 2016 by Search Engine Land

  Driving traffic through earned/owned and paid social media advertising is the beginning of the journey. The rubber meets the road when visitors interact with landing pages and become customers. And social media marketers need to prove their mettle, not just speculate about their accomplishments. SocialPro has sessions designed to help you demonstrate the results you’re achieving and report it.

• Beyond authority: guiding metrics for lasting links
  May 10, 2016 by Andrew Dennis

  Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.

• Chinese scrutiny of Baidu ads after bogus cancer treatment causes death
  May 10, 2016 by Greg Sterling

  Advertising regulation in China currently doesn’t cover paid search.

• Google Search Console updated the Search Analytics report & adds Knowledge Graph, local & Rich Snippets
  May 10, 2016 by Barry Schwartz

  Google updated the Search Analytics report in the Search Console, added an update line and explained what changes you may see in the report.

• Yahoo Gemini launches retargeting for search and native ads in US
  May 9, 2016 by Ginny Marvin

  Audience retargeting capabilities include site visitors and app customers.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Salesforce puts Lightning into its Marketing Cloud
• 5 ways SEO and PR should be working together
• The morality clause in digital marketing
• Senate launches inquiry into allegations of slanted Facebook Trending Topics
• Henny Penny and the state of digital marketing: The sky is not falling
• Facebook brings its retargeted ads to Instagram, travel brands
• MarTech Landscape: What is machine learning and why should marketers care?
• Facebook now lets brands target ads based on how much time, money you spent on their sites, apps
• Will personal marketing become the new mantra for political campaigns?
• MarTech Today: URL schemes for deep linking, a security-minded DMP & voice search reporting
• Facebook responds to allegations that Trending Topics are rigged
• Periscope is adding search options, drone broadcasts & making it easier to save live videos
• Deep-dish digital: The most Instagrammed restaurants in America

Search News From Around The Web:

Industry

• Google’s head of advertising talks ad blocking, mobile and micropayments, TechCrunch

Local & Maps

• Street View comes to Kyrgyzstan, Google Earth Blog
• Your trip to Argentina awaits in Street View, Google Lat Long

Link Building

• 7 Types of Blog Posts That Earn The Most Inbound Links, Search Engine Guide
• The Realist’s Guide to Link Prospecting

Searching

• Answer: Which animals are associated with what professions?
• Majority of apps lost over 10% of downloads due to last week’s App Store glitches, TechCrunch

SEO

• Botify is an SEO crawler that helps your website optimize for Googlebot, TechCrunch
• The 7 Key Factors That Define High Quality SEO Content
• Why You NEED to Raise Organic CTR’s (And How to Do It)

SEM / Paid Search

• Bing Ads Schedule Reports Bug Send Tons Of Duplicate Reports To Advertisers

Search Marketing

• Keyword Research in 2016: Going Beyond Guesswork
• Why and How Every Brand Needs to Migrate to HTTP/2