SearchCap: Wikimedia Search, Google MyMaps App & Link Building Strategies

Below is a summary of recent search-related events and updates gathered from across the web.

From Search Engine Land:

• Wikimedia Foundation: “We’re Not Building A Global Crawler Search Engine”
  Feb 16, 2016 by Matt McGee

  Two executives deny reports that Wikipedia plans to build a search engine to compete with Google.

• Google Makes MyMaps App Improvements But Doesn’t Quite Make It There
  Feb 16, 2016 by Greg Sterling

  Google has rebuilt and relaunched MyMaps app. Though the idea is interesting, the user experience is less compelling. It is a tool for trip planning and social mapping, also useful for saving local favorites.

• Call Tracking And Analytics 101
  Feb 16, 2016 by Digital Marketing Depot

  US consumers are projected to make over 100 billion mobile calls to businesses this year. Effective call tracking and analytics have become essential in marketing technology.

• Feed Your SEO & SEM Obsession
  Feb 16, 2016 by Search Engine Land

  Time is running out! We’re two weeks away from SMX West, the premier search marketing conference, which promises to offer valuable tactics and solutions for search marketing professionals.

• How To Compile A Top-Notch Competitive Analysis For Search
  Feb 16, 2016 by Brian Harnish

  Knowing your competition is vital for improving search engine rankings. Brian Harnish shares tips on conducting a solid competitor analysis.

• 3 Requirements For A Successful Link Building Campaign
  Feb 16, 2016 by Andrew Dennis

  Andrew Dennis highlights collaboration, great content, and a solid product/service as key ingredients for an effective link building campaign.

• Wikimedia Foundation Secures $250,000 Grant For Search Engine Development
  Feb 15, 2016 by Matt McGee

  The Knight Foundation’s grant will support the Knowledge Engine project, aimed at discovering reliable and trustworthy public information on the internet.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• The Marriage Between Conversion Optimization & SEO
• Franchise SEO: For Masochists Only
• Jivox Teams With Taggstar To Add Social Proof To Retailers’ Dynamic Ads
• Yandex Revenue Up 18% In 2015 With Site Averaging 57% Of Russian Search Market
• Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era
• How To Analyze Your Content Needs
• Google My Business API Allows Enterprises To Make Real-Time Location Data Changes
• 5 Yelp Facts Business Owners Should Know (But Most Don’t)
• MarTech Today: Crawling A Staging Server, #GirlsWhoCode & VR For Small Biz
• Personalization Data Provider Lytics Adds Netflix-Like Content Analyzer
• 4 Ways B2B Marketers Can Boost Demand Generation
• Study: 110 Million iPhones In US, 62 Million iPhone 6 Or Later Models

Search News From Around The Web:

Industry

• 95 (!!!) Females Who Influenced the SEO Industry
• Register now for the AdWords Scripts workshops!

Local & Maps

• Zillow Adds Video Walkthroughs To Its For-Sale Listings

Link Building

• Can you use Social Media traffic to generate more links to your content?
• Google’s New Penguin Messaging: As Soon As It Is Ready
• Why PR is the New Link Building and How to Incorporate It Into Your SEO Campaigns

Searching

• Answer: Why an arc of lakes?

SEO

• Google Doesn’t Want To Clutter The Search Results With Too Many Rich Snippets
• Google Has Their Own Canonical hreflang Duplicate Content Issue
• Google Says Their JavaScript & AJAX Crawl On & Off Reliable
• Local SEO Tips and Tricks #SEOcafe
• What to do if the traffic on your blog is decreasing?

SEM / Paid Search

• Broaden Your Horizons
• Google Testing New Sitelink Separators
• How to Address Short-Term Swings in PPC Performance

Search Marketing

• 6 Google Analytics Metrics You Should Be Using
• Beyond App Streaming & AMP: Connection Speed’s Impact on Mobile Search