Google My Business has introduced an update that now displays which search queries are used to find a business listing.
This information is available in the Insights tab, which tracks the most common terms and search trends for a specific business.
According to Google My Business, users interested in understanding how customers locate their business can now view the queries used by customers in the Insights tab.
Google notes that not every term used to find a business listing will be tracked, but only the most frequently used terms.
“Search queries focus on the terms that your customers used to find your business on Local Search and Maps.”
Users can view search queries used within the last 7 and 28 days.
Google plans to roll this feature out to all users, though it is not fully available yet. Currently, some users can access the search queries data in the Insights tab, while others cannot.
The company is actively working on making this feature accessible to everyone and will notify users when it has been fully rolled out.
