SearchCap: Bing Ads Tour, Facebook Event Search, and AdWords CPC

SEO September 30, 2024

0 7 2 minutes read

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Bing Ads Launches Guided Tours In Web Interface
Dec 18, 2015 by Ginny Marvin
Walk through setting up retargeting lists, automated rules, campaign settings, and more.
The Search For An Optimal AdWords CPC
Dec 18, 2015 by David Fothergill
Columnist David Fothergill explores the question many a paid search specialist has pondered: What is the ideal bid price?
Search In Pics: Sundar Pichai In India, Star Wars Google Cardboard & Google Shoe Repair Shop
Dec 18, 2015 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Sundar Pichai, Google’s CEO In India: Source: Google+ Google Hosts The Santa Clara University Men’s Basketball […]
Facebook Launches Events Discovery To Help iOS Users Find Nearby Events
Dec 17, 2015 by Martin Beck
The new mobile feature, available for people in 10 major US cities, is the leading edge of Facebook’s effort to improve the Events product.
Modern Marketing Essentials Guide To Mobile Marketing
Dec 17, 2015 by Digital Marketing Depot
Practically the entire world has a mobile phone, and a whole bunch of them are smartphones. Obviously, that is not breaking news. We all know that every single day, more and more people turn to their smartphones or tablets to do nearly everything they can do on a computer. There is no shortage of statistics […]

Amazon Is Reportedly Looking To Launch Its Own Air-Cargo Business
Scan Your Landing Pages With AdWords Scripts
An In-Depth Look At Image Optimization: Fact And Future
Grabbing Those Last-Minute Holiday Sales With Search
Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push
Marketing Land Quiz: Do You Know The Latest Facebook, Pinterest & WordPress Updates?
Coming In 2016: Revenge Of The Demand Marketers
Death Of The Salesman? And What Would That Mean For Marketers?
MarTech Today: HTTPS Goes First, Buffer Adds Respond.ly & Google My Business API
Top 10 Video Creators in November: The Ellen Show Jumps From No. 5 To No. 1
Marketer’s Guide: Paid Media Campaign Management Platforms

Industry

Google funded US congress members enlisted to fight search giant’s EU monopoly case
Yelp, OpenTable part ways amid heightened competition

Local & Maps

Code the Road Europe Recap: Our first stop in Tel Aviv
Video Deep Dive: Google Knowledge Panel, Local Marries Search & Divorces Plus & Owning Your Web Equity – Local University

Link Building