Google has released the second part of its “spam update” today, June 28. This follows the initial part which rolled out on June 23.
“The second part of our spam update has begun today, and it will also conclude later today unless we share otherwise,” Google mentioned.
Impact. Both phases of this spam update were global, affecting both web results and image results, according to Danny Sullivan of Google.
The announcement. Here is Google’s two-part announcement:
Lots of updates going on. Over the past three months, SEOs have seen multiple updates from Google:
- The product reviews update started on April 8th and concluded on April 22nd.
- The June core update began on June 2nd and ended on June 12th.
- The page experience update initiated on June 15th and will roll out through the end of August.
- Spam update part one on June 23rd.
- Spam update part two on June 28th.
- And, the July core update is expected to start rolling out next month.
Why we care. If you notice ranking changes today, it might be linked to Google’s spam efforts and this update, so ensure your site complies with Google’s rules and guidelines.
This was a global release affecting both web and image results. Therefore, if you see ranking changes on the 23rd or 28th, it might be related to spam-related issues.
