Here’s a summary of recent developments in the search industry:
Updates in Search Technologies:
Google Now Offers A Beta Version Of The Google Search App
Oct 20, 2015 by Barry Schwartz
Google has introduced a beta version of their Search app, allowing users to test new features and provide early feedback.
Google Brings RLSA To AdWords Shopping Ads With Shopping Remarketing Lists
Oct 20, 2015 by Ginny Marvin
Advertisers can now customize bids for previous customers and site visitors when they search for products on Google using AdWords Shopping Ads.
Research Reveals What It Takes To Rank In Mobile Search Results
Oct 20, 2015 by Jayson DeMers
Jayson DeMers highlights key insights from Searchmetrics’ inaugural Mobile Ranking Factors report.
Maximizing Links From Seasonal Inbound Campaigns
Oct 20, 2015 by Chris Liversidge
With the holiday season approaching, effective SEO link building projects are top of mind. Chris Liversidge provides strategies for maximizing backlinks during this period.
Prove Your Social Marketing Skills and Win a Trip to SocialPro in Las Vegas
Oct 20, 2015
Compete with peers to win an all-expenses-paid trip to Marketing Land’s SocialPro 2015 event, plus a choice of tech prizes.
Recent Marketing Headlines from MarTech:
- Facebook has enabled Instant Articles for all iPhone users, with Android support on the horizon.
- Target introduces interactive 360-degree video ads showcasing Halloween products.
- Navigating exponential changes in marketing.
- How the mobile web is pushing content marketers to improve.
- Exploring the significance of data onboarding for real-time, personalized marketing.
- Insights from five CMOs on using Facebook to enhance their brands.
- AdStage Labs launches with cross-network scripts and automation solutions.
- Although consumers frequently shop on Amazon, many prefer to buy directly from brands.
- The paradox of mobile location data: users see its value but are reluctant to share it.
- The convergence of consumer content and media silos in modern marketing.
- Updates in campaign management and cloud services from Teradata.
- Introduction of real-time Twitter analysis tools by Union Metrics.
- Facebook Pages now support GIFs.
Current News in Search and Digital Marketing:
Local & Maps
- Apple Maps now integrates select Amtrak routes and Boston area transit directions.
- Google Maps aims to ease stressful times with new features.
Link Building
- Effective link building strategies for 2015 and beyond.
- The impact of major sites switching to nofollow links.
- The Better Business Bureau is now using nofollow on links.
SEO
- Practical examples of using structured data for rich snippets.
- How to explain SEO to non-specialists.
- Google clarifies that the Preferred Domain setting isn’t necessary with redirects.
- Understanding why Google might rewrite page titles in search results.
- Alternative strategies for maximizing SEO benefits without relying on editorial links.
- Tips for optimizing image SEO, including alt and title tags.
