Google has announced plans to limit access to California news websites for a segment of users in the state.
This decision is in anticipation of the potential passage of the California Journalism Preservation Act (CJPA), which would require online platforms like Google to compensate news publishers for linking to their content.
What Is The California Journalism Preservation Act?
The CJPA, introduced in the California State Legislature, aims to support local journalism by creating what Google refers to as a “link tax.”
If enacted, the Act would mandate companies like Google to pay media outlets when directing readers to news articles. However, Google contends this approach is flawed and could potentially harm the news industry.
Jaffer Zaidi, Google’s VP of Global News Partnerships, expressed in a blog post:
“It would favor media conglomerates and hedge funds—who’ve been lobbying for this bill—and could use funds from CJPA to continue to buy up local California newspapers, strip them of journalists, and create more ghost papers that operate with a skeleton crew to produce only low-cost, and often low-quality, content.”
Google’s Response
To evaluate the potential impact of the CJPA on its services, Google is conducting a test with a segment of California users.
During this test, Google will remove links to California news websites that the proposed legislation could cover.
Zaidi stated:
“To prepare for possible CJPA implications, we are beginning a short-term test for a small percentage of California users. The testing process involves removing links to California news websites, potentially covered by CJPA, to measure the impact of the legislation on our product experience.”
Google Claims Only 2% of Search Queries Are News-Related
Zaidi highlighted the changing news consumption habits of people and its effect on Google search queries:
“It’s well known that people are getting news from sources like short-form videos, topical newsletters, social media, and curated podcasts, and many are avoiding the news entirely. In line with those trends, just 2% of queries on Google Search are news-related.”
Despite the low percentage of news queries, Google intends to continue helping news publishers gain visibility on its platforms.
However, Zaidi mentions that the “CJPA as currently constructed would end these investments.”
A Call For A Different Approach
Google argues that the current form of the CJPA undermines news in California and could leave all parties worse off.
The company urges lawmakers to consider alternative approaches that support the news industry without harming smaller local outlets.
Google emphasizes that it has significantly contributed to helping news publishers innovate over the past two decades:
“We’ve rolled out Google News Showcase, which operates in 26 countries, including the U.S., and has more than 2,500 participating publications. Through the Google News Initiative, we’ve partnered with more than 7,000 news publishers around the world, including 200 news organizations and 6,000 journalists in California alone.”
Zaidi suggested that a healthy news industry in California requires support from the state government and a broad base of private companies.
As the legislative process continues, Google is willing to cooperate with California publishers and lawmakers to explore alternative paths that would allow it to continue linking to news.
Featured Image: Ismael Juan/Shutterstock
